Coming up with a website might seem like a piece of cake. Because our lives revolve around the Internet, a website’s layout seems like something we could design in our sleep. We all have a sense of what’s aesthetically pleasing and is also functional. However, some businesses miss these two essential aspects. In the past or maybe even just earlier today, you might have forgotten about the websites you quickly exited out of – the ones where you couldn’t find what you were looking for, the ones that took too long to load, and the ones that just hurt your eyes to look at.

A basic website design needs a few elements to ensure it successfully conveys your business to customers and keeps their clicks (and money!) coming in.

What your business does.
Have you ever gone to a website in hopes of finding out answers and only left with more questions? Ensure your website provides clear information, easy-to-understand content, and error-free copy to create an enjoyable, informational experience for customers. A good way to answer the question “What does your business do?” is an About Us page. Providing simple and accurate product and service descriptions, including pricing, measurements, and features, avoids customers from plaguing your inbox with easily avoidable questions.

Contact Information.
It sounds like a no-brainer, but you’d be surprised how hard it can be to get in touch with a business. Your website should feature easy-to-find contact information on every page to avoid angering customers who may already be frustrated. A reputable web design agency will know to incorporate a “Contact Us” link into the footer of your website so an obvious go-to spot to reach you will be on every page of your site without interrupting each page’s content.

Quick load time.
We’re going to bet that you’ve exited a website because it took so much time to load, and we’re also going to bet that you can’t remember every single website you’ve exited because of this problem. In today’s fast-paced society, your business’s site needs to load quickly to make a great first impression. Talk to your design agency’s developers to ensure that customers won’t be watching the clock tick away the seconds while they wait to see what products or services you offer.

Responsive design.
There are few things more annoying than having to screen-pinch a website in the hopes of resizing it to fit your phone’s display. With so many different ways to get online, you need to be assured by your development agency that your site will always be presented in the best possible format, no matter what the technology it’s pulled up on. Luckily, web designers and developers are now able to program your site to be responsive for any screen size, so you’ll be able to show off your business no matter if it’s being viewed on a smartphone, tablet, or compute