10 Essential Content Marketing Tips for B2C Companies

When you’re a business owner, it’s your goal to win over more customers. You know content marketing is essential, but where do you start? How do you create content that captivates your audience and drives them to buy from you? Don’t worry, we’ve got you covered. In this article, we’ll share some insider tips for creating magnetic content that turns casual website visitors into lifelong customers. We’ll show you how to get inside your customers’ heads, tap into their deepest desires, and craft content that speaks directly to them. Follow these proven B2C content marketing tips and you’ll be well on your way to building a loyal customer base, boosting sales, and achieving business success. Read on to learn how to create content your customers simply can’t resist.

Top 3 Content Marketing Tips:

1. Know Your Audience: Research Who Your Customers Are

To connect with your customers, you first need to understand them. Do some research to determine:

  • Who they are: Demographics like age, location, gender, etc.
  • Their interests and hobbies: What do they do for fun? What do they care about?
  • Their pain points: What problems or needs do they frequently face?
  • Where do they spend time: What websites, social media platforms, publications, etc. do they frequent?

2. Find out what makes your audience tick

Once you know your audience inside and out, you can create content that resonates with them. Here are some content marketing tips:

  1. Focus on their key interests and address common questions or concerns. For example, if your audience is new parents, create content on childcare, health, and safety.
  2. Share stories and examples from other customers they can relate to. Help them visualize how your product or service improved someone else’s life.
  3. Use a friendly and empathetic tone. Speak to them as you would a friend, with warmth and understanding of their circumstances.
  4. Format content in an easy-to-scan way using headings, bullet points, images, video, and bold text to highlight important information. Keep sentences and paragraphs short and impactful.
  5. Promote your content on the platforms and websites your audience frequents. Engage with them in comments sections and build personal connections. Make them feel heard and valued.

Providing helpful content tailored to your audience shows them you genuinely care about improving their lives. Earn their trust and loyalty, and they’ll become your biggest advocates and best customers. With the right content marketing strategy focused on your customers’ needs, you’ll be well on your way to winning them over.

3. Provide Value Through Content: Useful Tips and How-To’s

Providing useful tips and how-to content is key. Your customers want to know how to solve problems or learn new skills, so give them what they need!

4. Share step-by-step guides

Walk your readers through processes or tasks step-by-step. Use numbered lists to make the content easy to follow. For example, “5 Steps to Planning a Memorable Vacation.”

5. Offer solutions to common questions or issues

Think about questions your customers frequently ask or problems they face. Create content that provides helpful solutions and advice. For example, “How to Remove Pet Hair From Your Carpet.”

6. Teach a new skill

Provide tutorials for learning new skills. Break down each step with screenshots or images to make it easy to follow along. For example, “How to Make Sushi at Home: A Beginner’s Guide.”

7. Include visuals

Images, graphics, screenshots, and videos help demonstrate concepts and keep readers engaged. Embed visuals in your content whenever possible.

8. Keep it concise

Aim for 600 to 1,000 words so your content is easy to digest. No one wants to read a 5,000-word tutorial. Keep sentences and paragraphs short—around 2 to 3 sentences.

9. Promote your content

Don’t just publish and pray people find your content. Promote blog posts and tutorials on social media, email newsletters, and search engine optimization. The more people that find your useful content, the more it will build trust in your brand.

10. Get Visual: Leverage Images, Videos, and Infographics

In the digital age, visual content is king. As a B2C company, leverage visuals to capture your customers’ attention and convey information in an engaging way.

Images are essential for any content marketing strategy. Photos of your products in use or infographics help to break up text and give readers an appealing visual element. Videos are also extremely effective for demonstration or storytelling. Create video tutorials, behind-the-scenes clips, or short stories showing how your product or service impacts customers.

Infographics are an excellent tool for distilling data and key points into an easy-to-understand visual format. Surveys and studies show that infographics are liked and shared on social media at a high rate. Create infographics to visually represent statistics, timelines, processes, or comparisons. Keep them simple but eye-catching.

When creating visual content, make sure any images, videos, or infographics are high quality, branded, and help to enhance the reader’s understanding or experience. Provide alternative text descriptions for images to improve accessibility. Keep your visuals consistent in style and tone with the overall content marketing campaign.

The power of visual content cannot be overstated. Images, videos, and infographics capture attention, convey information, elicit emotion, and are highly shareable on social media. For any B2C company, a content marketing strategy without a strong visual element will struggle to engage and resonate with customers. Visual content, combined with a compelling message, is the key to winning over your audience.


So there you have the content marketing tips—the key ingredients to cooking up a successful B2C content marketing strategy. Focus on telling great stories, using visuals, keeping things short and snackable, and promoting your content everywhere. Build that authentic connection with your audience by speaking their language and addressing their pain points. Stay on the cutting edge of trends in content creation and social media to keep things fresh. If you provide value to your customers through content that educates, entertains, inspires, or helps them solve a problem, you’ll build loyalty and turn them into brand ambassadors. Keep at it—content marketing is a marathon, not a sprint. But with passion and persistence, you can win over customers and take your business to new heights.

Looking for a reliable digital marketing agency to help you create compelling content? Pop Creative is one of the most trusted digital marketing agencies in South Florida that drives results. Call 786-477-6760 or request a FREE quote today.

POP TEAM10 Essential Content Marketing Tips for B2C Companies
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Is Social Media Marketing Worth It? 10 Reasons to Go Social

Many SMEs view social media with mixed feelings. On the one hand, social media can be a great marketing platform. At the same time, social media is also time-consuming. Many businesses invest large amounts of time and money into social media marketing only to see little results. This begs the question, is social media marketing worth it?

With the right strategies, social media marketing is still worthwhile. There are multiple benefits to social media marketing. Businesses can take advantage of all the benefits of social media marketing by simply setting targeted goals. Here are some reasons why your business should go social this year.

1. Social Media Drives Traffic

Although building an email list is the ultimate way to get more web traffic, social media is the best place to start. What makes social media stand out is that it’s easy to setup accounts. Everyone’s already on Facebook and Twitter so you should know how to establish a presence for yourself.

The more followers you get on social media, the more web traffic you can expect when you publish links. Social media is also great to draw attention to special offers, product launches and more.

2. Marketing on Social Media Drives Engagement

Engagement is one area where social media stands out far above other marketing channels. There’s nowhere else where your followers can engage with your content through liking, commenting and sharing as easily.

A lot of social platforms also allow you to receive messages from customers via an instant messenger. This allows for more opportunities for customers to communicate with your brand. Customers can easily send you their questions, complaints and compliments. Communicating via instant messaging is modern and convenient for both you and your customers.

3. Build Brand Awareness

It can be hard to stand out from the crowd and establish a brand voice. Social media makes branding easier by allowing you to share images, content and messaging that lines up with your brand.

Establishing a solid brand helps create loyal customers. A brand helps create a sense of familiarity for customers, which they keep turning back to.

4. Learn More About Your Customers

Using social media can provide a lot of insight into the minds of people in your audience. You’ll be able to see what content your audience likes more. By getting this insight into your audience, you can adjust all your marketing to suit what your audience responds to best.

Many platforms, like Facebook and Twitter, also allow you to create polls. You can take advantage of this by asking customers questions about what they’d like to see from your business.

5. Social Media Allows You to Compete

Any business, no matter how big or small, can create social profiles. By using social media, smaller businesses are often able to complete with larger competitors.

Now matter the size of a business, the layout of their Facebook page or Twitter profile will still look the same. Unlike with your business website, you don’t need to spend a lot of money of web design to look professional. Simply focus on using high quality images and your brand can look as good as any.

6. Get Easy Marketing with Social Shares

If you consistently create high quality social media content, you’re likely to get some shares. The great thing about making sharable content is that it has the potential to go viral.

Not sure how to get people to share your content? Why not run a Facebook competition. Offer the winner a chance to get some of your products and services for free. Ask them to like your post, share it and comment to enter. Then take all the names of people who entered and randomly select a winner.

With this idea, you’ll need to think of a good prize. You’ll also need to spread awareness of your Facebook competition. Consider sharing the post about your competition to local groups where businesses can advertise.

7. Social Media Advertising is Affordable

Paid ads on social media offer some of the highest ROIs available. For competitive keywords, the cost of Google Adwords is always going up. However, platforms like Facebook offer highly affordable advertising options that are targeted to a specific audience.

You can choose your audience based on their location, job title, interests, age and more. This allows you to show highly targeted ads that are likely to have a good ROI.

The important thing is to choose the posts you promote wisely. Consider paid ads for posts promoting competitions, new products, special offers and other noteworthy company news. Be sure your ads are made to convert.

Don’t promote a post if it doesn’t have a prompt. You could prompt your audience to buy your product, enter a competition or even just to sign up for your email list. Just be sure your ads have a clear goal.

8. Social Media Is Flexible

For the best results, it’s better to post on social media more often. That said, you don’t have to commit to a posting schedule that won’t work for you. Too many business owners start off posting regularly on social media, but these efforts often fizzle out later on due to time constraints.

However, the good thing about social media is that you can tailor a posting schedule to your needs. If your business is only able to post once or twice a week, that’s still okay. You don’t need to post multiple tiles daily to enjoy the benefits of social media marketing.

Just be sure to keep your profile updated at least once every two weeks, even during periods when you’re short on time. New visitors on your profiles should be able to see that you publish relevant content regularly.

9. Promote Business Events, Sponsorships and More

If your business is attending a trade show, sponsoring an event or hosting a charity fundraiser, social media is the ideal place to advertise.

The great thing about social media is that you can always be growing your following. The more followers you have, the more you’ll get out of running a special campaign to promote important news at your company. Be sure to make the most out of this opportunity. If there’s any special event in your company you want to shed some light on, run a campaign of posts across your social media channels.

Be sure to publish multiple promotional posts for the same event, as your followers don’t see all the posts you publish in their feeds. In some cases, you can even repost old content, but don’t overdo this, as it can bore your audience.

10. Social Media Can Be Fun

You and your team can have so much fun with your social media. Audiences of social platforms go to relax and catch up with friends and family. As a result, most social media platforms aren’t overly serious. While it’s important to stay professional online, your audience will appreciate it if your content reflects their relaxed mood while browsing their favorite platforms.

It’s okay to share interesting content from around the web that relates to your industry. You can also give your audience a good laugh by sharing funny content, especially if it relates to your industry. Motivational content like quotes are also popular on social platforms.

By considering what kinds of entertaining content your business can create, you can make your social media marketing a fun project for everyone in the company.

There are so many great ways to create content for social media. You can even consider sharing video content and have fun creating images that reflect your brand.

Rozanne WildsIs Social Media Marketing Worth It? 10 Reasons to Go Social
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Best Advertising Channels for Small Business

Achieving success in small business is becoming ever more difficult. With so many new startups every year, standing out from the crowd is challenging. Statistically speaking, about half of all small businesses fail within the first 5 years. Of the businesses that fail, 14% state inadequate marketing as the main reason for failure. Considering this, a good marketing strategy is a necessity for new businesses. Entrepreneurs need to learn about the best advertising channels for small business to achieve marketing success.

How to Choose the Best Advertising Channels for Small Business?

There isn’t a list of the definitive best advertising channels for small business. Like with all marketing, what works best for one business model might not benefit another. So, when choosing the best channels for your business, you’ll do well to consider some of the following factors:

  • Budget
  • Target demographic
  • Platform reach and audience

It’s always great to compare the typical users on an advertising platform with your target market. Doing this can help you decide if potential customers are lurking there.

For the purpose of this article, advertising refers to paid campaigns only. This means that long-term inbound marketing strategies such as search engine optimization, a Google My Business and optimizing a business website for conversions aren’t discussed.

Facebook vs Instagram Advertising

Facebook is currently the world’s largest social media platform. Apart from this accomplishment, the company also boasts ownership of Instagram, another social platform that ranks within the top five worldwide.

Both Facebook and Instagram are great platforms for small businesses to advertise on. That said, Facebook is generally the best social platform to start with.


Approximately 70% of adults in America are on Facebook, with most visiting the platform daily. This creates wide-ranging possibilities to target customers on Facebook. Paid Facebook advertisements can be optimized to target demographics according to age, interests and even job titles.

Another benefit of Facebook is that it allows businesses to create their own pages. By promoting a Facebook business page, businesses can gain new likes and followers and stay in touch with potential customers.

All these factors make Facebook an easy platform to start advertising. Business owners can expect to invest little effort and money into advertising campaigns and receive relatively good returns.

The lower cost of Facebook ads also makes the platform great when AB testing advertisements to see what works best. If you’re not sure where to start with paid advertising, Facebook is a safe bet.


Instagram is also a great platform to use and won’t cost a fortune. However, people who use Instagram are generally younger, so it stands out as a great platform for brands that target young audiences. That said, ads can also be targeted to specific audiences like on Facebook, so it’s possible to target an older demographic on Instagram too.

Instagram ads are usually in the form of promoted posts – seeing as the site doesn’t display traditional ads in its users’ feeds. Because ads are simply promoted posts, they won’t look spammy. If you create stunning visuals, your ads can be as attractive as any other content on the site, helping to boost performance.

Facebook vs Instagram Ads Cost Comparison

When it comes to cost, Instagram is, apparently, still somewhat cheaper than Facebook. In 2017, the CPM cost (which is the cost per 1000 impressions) on Instagram was about $5. Facebook ads were about twice as expensive, with a CPM cost of approximately $10. However, more recent data has narrowed to gap, with some advertisers reporting an average CPM cost of approximately $5 on both platforms.

That said, the CPC (cost per click) on Facebook still seems to be higher, with and average cost of $0.80 on Facebook and $0.20 on Instagram.

Luckily both platforms allow you to control your daily ad expenditure. This means you can set an exact ad campaign budget on both sites that won’t ever be exceeded. The only difference between Facebook and Instagram is how much you’ll get for your money’s worth. In general, Instagram should get you more exposure for a lower price.

This can make Instagram seem like the obvious best choice. But having more ad reach won’t help if your ad isn’t being displayed to your target audience. Advertising to the wrong audience can cause your ad to be ineffective, even if it seems like it’s getting a lot of attention, you might not get enough conversions to get a good ROI.

Also keep in mind that you can also run ad campaigns on other social media platforms such as LinkedIn, Twitter and Pinterest.

Paid Search Engine Ads

Running a PPC campaign on a popular search engine like Google can be great to attract website visitors. When setting up a PPC campaign on search engines, it’s essential that you lead traffic to a landing page or business website that’s optimized for sales. Be sure your business website is set up in a way that helps you get more sales from it.

Although it’s possible to master PPC without professional help, it can take a lot of learning. Without a proper strategy, you run the risk of wasting a lot of money on targeting ineffective keywords. Because if this, it’s best to hire professional help when starting out with a Google Adwords PPC campaign for your small business.

Run an Online Marketing Campaign

Running an online marketing campaign often goes hand in hand with paid search engine traffic.

In this case, PPC ads from either Google or a social media platform usually lead traffic to a landing page. This landing page should be optimized for conversions. It should advertise your product or service and have a clear call-to-action to prompt visitors to perform a specific task.

To run an online ad campaign, you should have a goal of what you want to achieve. For instance, you could simply use your campaign to collect email subscribers for your list, or you could try to sell your products and services directly from your landing page.

Another way to run an online marketing campaign is through email. Email marketing campaigns aren’t the same as regular newsletters. With a campaign, you specifically promote a certain aspect of your business for a set time period. Examples of things you could promote through an email campaign include special offers, product launches and company events.

Run Traditional Ad Campaigns Locally

A lot of business owners believe that traditional advertising is too old-fashioned – causing them to focus all their efforts on online marketing. While online marketing delivers a good ROI compared to traditional media, there are instances where traditional advertising is still relevant.

Local businesses can often benefit from running more traditional ad campaigns:

  • Broadcasting ads on local radio stations
  • Printed ads in magazines and newspapers
  • Handing out pamphlets and business cards
  • Paying for billboards and posters

While all of these can be beneficial, the trick is to know which ones are most relevant to your business. For instance, a guesthouse might not benefit much from running such ads, seeing as their customers are usually from out of town. However, local wedding planners, restaurants and other businesses might benefit from certain forms of local advertising.

Attend Trade Shows, Fairs and Festivals

Attending local trade shows and fairs can be a great way to educate the public about your business and what you do. Although it’s not the first campaigning strategy that comes to mind, it can be a good opportunity. A lot of small business owners have booths at such events and report great results.

The more focused the event is around what you do, the better the chances it will be worthwhile to advertise there. For instance, if you run a real estate agency or home repair service, you can definitely get new customers from a show for homeowners. Likewise, a travel agency can benefit from exhibiting at a travel event.

Most trade fairs charge a rental fee for having a booth. Booth rental costs can vary. Anything between $35-$150 per square foot is considered normal. Small, local fairs might charge less, however.

Because of the costs involved, you need to choose your events wisely. To establish whether a show is worth your time and money, consider its reach. Well-known events normally attract a larger crowd. Also be sure to ask organizers what they’ll be doing to market their event.

Booth rental isn’t the only expense business owners can expect. Additional expenses for a display include:

  • Stand decorations
  • Business cards
  • Promotional handouts
  • Staffing the stand
  • Exhibit set up and removal

With all additional costs considered, trade shows aren’t the cheapest advertising option. Despite this, many are still worth the investment.


There are many great avenues to advertise small businesses. When choosing what marketing channels to invest in, consider your target market. Sculpting your ad campaigns to attract your target customers will deliver a better ROI, allowing you to make the best of your marketing budget.

Rozanne WildsBest Advertising Channels for Small Business
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