7 Reasons Your Business Needs a Content Marketing Strategy

According to Ahrefs, 82% of marketers are actively investing in content marketing. It’s no wonder that it has become such a popular topic among small business owners. After all, who wouldn’t want an efficient and cost-effective way to reach their target market? Before you start pumping out blog posts and social media updates, you need to develop a content marketing strategy. Here are 7 reasons why you should start doing it:

1. To Define Your Target Market

If you don’t know who you’re trying to reach, your content will never be effective. Part of developing a content marketing strategy is taking the time to really get to know your target market. What are their pain points? What are their interests? What motivates them?

2. To Develop Consistent Branding

Your content is one of the most powerful branding tools at your disposal. Every time you publish a blog post or share an update on social media, you have the opportunity to show your audience what your brand is all about.

If you want to create a consistent and cohesive brand, you need to develop a content marketing strategy that outlines your brand’s voice, values, and personality.

3. To Save Time and Money

Creating quality content takes time and effort. If you don’t have a plan, it’s easy to waste hours (or even days) on a single blog post or social media update. By developing a content marketing strategy, you can save time and money by mapping out exactly what kind of content you need to create and when you need to create it.

4. To Increase Your Web Traffic

One of the ultimate goals of any business is to drive traffic to its website. And one of the best ways to do that is through content marketing. When you create and share quality content, you attract attention from your target market. And if your content is helpful and informative, they’ll keep coming back for more.

5. To Generate Leads and Sales
Of course, attracting web traffic is only part of the equation. You also need to convert those visitors into leads and sales. Content marketing can help you do that by providing your audience with information that they can use to make a buying decision.

6. To Build Trust and Credibility

With Your Audience If you want people to buy from you, they need to first trust you. And one of the best ways to build trust is through consistent, quality content. By providing your audience with helpful and informative articles, blog posts, and social media updates, you can establish yourself as an expert in your industry—someone they can trust.

7. To Stay Ahead of Your Competition

In today’s digital age, nearly every business has some form of online presence. That means the competition is stiffer than ever before. If you want to stay ahead of the competition, you need to be strategic about your content marketing efforts. A well-thought-out content marketing strategy will help you better understand your audience, produce quality content, and stay ahead of the competition.

The Benefits of Content Marketing

​The benefits of content marketing are numerous. By creating and distributing high-quality, relevant, and engaging content, businesses can attract and retain customers, while also driving sales and revenue.

It can help build trust and credibility with potential and existing customers. It can also generate leads and drive website traffic. And, perhaps most importantly, it can help fuel your sales and marketing efforts by providing valuable information that helps your prospects and customers make purchasing decisions.

When done correctly, content marketing can be an extremely effective marketing tool. But, like any other marketing strategy, it takes planning, hard work, and dedication to see results. Here are a few benefits of content marketing that businesses can enjoy:

1. Helps you build trust and credibility

One of the main benefits of content marketing is that it helps you build trust and credibility with your target audience. By providing high-quality, relevant, and engaging content, you can establish yourself as a thought leader in your industry. This, in turn, will make people more likely to do business with you.

2. Drives website traffic

Another benefit of content marketing is that it can help drive website traffic. By creating content that is optimized for search engines and sharing it across your social media channels, you can attract more visitors to your website. This, in turn, can lead to more sales and revenue for your business.

3. Helps you generate leads

Content marketing can also help you generate leads. By creating content that is helpful and informative, you can encourage people to provide their contact information in exchange for access to your content. This is a great way to build your leads list and grow your business.

4. Fosters relationships

Content marketing can also help you foster relationships with your target audience. By providing valuable content, you can stay top of mind with your prospects and customers. This, in turn, can help you build long-lasting relationships that will benefit your business for years to come.

5. Boosts sales and revenue

Last but not least, one of the most important benefits of content marketing is that it can help boost sales and revenue for your business. By providing helpful and informative content, you can guide your prospects and customers through the purchasing process. This, in turn, can lead to more sales and revenue for your business.

Content marketing is a powerful marketing tool that offers a multitude of benefits for businesses. If you’re not already incorporating content marketing into your marketing strategy, now is the time to start. By doing so, you can enjoy all of the benefits that it has to offer.

How Content Marketing Builds Brand Loyalty

​Are you looking to build brand loyalty for your business? Content marketing is a great way to do that. By creating and sharing content that is relevant to your audience, you can develop a rapport with them and earn their trust. When your audience trusts you, they are more likely to be loyal to your brand.

There are many benefits to content marketing, including building brand loyalty. When you produce high-quality, informative content, your audience will begin to see you as a credible source of information. They will start to rely on you for the latest industry news and trends. As you continue to provide them with valuable content, they will begin to form a bond with your brand.

It’s important to remember that brand loyalty doesn’t happen overnight. It takes time to develop a relationship with your audience. But if you’re consistent with your content marketing efforts, you will eventually see your audience begin to show their loyalty to your brand.

Need help with your content marketing efforts? Let our team at Pop Creative, a reliable digital marketing agency in Miami, help you. Start attracting more customers and build trust, credibility, and brand loyalty today! Reach out to us via email or by calling 786-477-6760.

POP TEAM7 Reasons Your Business Needs a Content Marketing Strategy
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Is Content Marketing Worth It? The Truth About Content

If you’ve looked into online marketing for your business, there’s no doubt you’ve heard about the benefits of blogging for business. Content marketing has become a more popular form of marketing for small and large companies alike. The purpose of content is to serve as part of the company’s lead funnel in an inbound marketing strategy. The basic principle is that the content should draw in leads, whereas other marketing elements, such as CTAs and email lists, serve to convert new leads into customers. But is content marketing worth it? Will your business really be able to increase sales with content, or should you be spending your marketing budget elsewhere?

Why Businesses Choose Content

A lot of businesses have found that traditional advertising avenues are producing poorer results in the current marketing landscape. In an age where traditional advertising is becoming less popular, businesses are turning to marketing choices that are more interactive and transparent.

The idea of content marketing is that it will help improve your brand’s public image by providing value to your prospects. This value is usually in the form of informative or entertaining blog posts and e-books.

I reality, however, content marketing can be either a great investment or a complete waste of time. There are various things that you’ll need to consider before investing in content marketing. Yes, a content strategy can deliver excellent ROI, but if it’s not implemented correctly, you might just be wasting valuable resources.

Benefits of Content Marketing

It’s good to know the potential benefits of content marketing before looking at how to implement a content marketing strategy.

One of the biggest advantages of content marketing is that is can be reasonably affordable. When compared to other advertising mediums, content marketing delivers better long-term results. That’s because a piece of content will stay on your blog or website long after it’s first published and can continue offering value.

Conversely, traditional ad campaigns stop offering value the moment the campaign ends, as your message is no longer being carried out to the public.

Content is one of the best ways to attract new traffic to your business website. Content can be shared across your social media platforms and shared in your email newsletters to help your attract traffic from various sources.

Some Content Will Perform Better

Although content does offer better long-term value than traditional ads, what many people fail to realize is that content only offers value if it ranks high in search. If your content isn’t displaying on the first page of search engine results for your chosen keywords, you might not get any traffic from it at all.

According to research by HubSpot, only 1 in 10 blog posts attract more search engine traffic as time goes by. The other 9 might attract less search engine traffic over time, or never attract a notable amount of traffic at all.

Larry Kim from Wordstream has a concept he calls “marketing unicorns”. He noted that 1-3% of online marketing efforts yield 70% of results. The highly successful 1-3% is what Larry has decided to call marketing unicorns.

When looking at HubSpot and Larry Kim’s observations, it’s clear that a lot of the resources you put into content won’t deliver as much as you’d hope. But content pieces that do deliver, should make up for lost ground.

That said, both these observations come from well-respected marketers who know how to implement an effective content marketing strategy. If your content marketing strategy isn’t effective, you may not get any results whatsoever.

Using Content for Lead Generation

Another issue with content marketing is the issue of lead generation. Content often helps build your business’ online reputation. It serves as a great way to help businesses interact with their audience and gain exposure.

But there’s no use in consistently offering valuable content to your audience if you aren’t getting a return on your investment. In other words, your content marketing strategy might cost more than it’s really worth if you don’t integrate it into your lead funnel.

There’s no use investing more in your content marketing strategy than you’re getting out of it. Your business needs more than an enhanced brand online, you want that brand awareness to directly lead to more business opportunities.

Creating Content that Converts

When it comes to creating content that converts, your goal should be to have your content serve as an entry point into your lead funnel. For starters, this would mean that you need a lead funnel to start with.

Too many businesses invest in content that doesn’t make up any part of their lead generation funnel. If this is you, you’ll get little or no leads and sales from your content, even if it’s attracting thousands of visitors to your website.

Your content should serve to win over the trust of your prospective customers. Once people trust and know your brand, there should be a plan in place to help you win new customers.

The best way to do this is by collecting email addresses and building an email list. If your content can help you build an email list, you’ll have a dedicated audience of returning visitors to your website. You can send out emails to notify your email subscribers of discounts on your products or services to encourage sales.

It’s not to say this is the only way you can attract sales from your content strategy, but you should have a similar plan in place to reap the rewords.

When Isn’t Content Effective for Marketing?

Although content marketing can be highly effective, it might not be suitable for all businesses. This is an important thing to take note of. Too many business owners are led to believe content can work for any industry, but that’s simply not true.

The most valuable thing you can hope to gain from your content marketing is organic website traffic. Organic website traffic is any traffic that comes directly from search engines.

To get traffic from search engines, your blog posts have to rank in the top pages of search engine results for popular keywords.

Here’s the problem – most businesses can find ways to create content that targets popular searches, but not all.

If you work in a highly specialized industry and you’re unable to focus your content around popular search queries, you won’t get results.

The good news is that it’s possible to come up with some great content ideas even for specialized businesses, the bad news is that there might be an odd few businesses that just can’t make content work.

When coming up with content ideas, it’s crucial that the search queries you target have the potential to attract potential customers. However, some businesses have a customer pool that’s so small or so specialized, attracting relevant traffic would be incredibly challenging. There are some great ways to work around such challenges in most industries, but there’s a point where the rewards can start to outweigh the investment, in which case it’s no longer worth it.

Conclusion: Is Content Marketing Worth It?

So, is content marketing worth it, or will you be wasting your marketing budget?

The answer is that content marketing can definitely be worth it, but only if you have a solid plan to attract customers from your content.

The important thing about implementing content marketing for your business is to monitor your results. If your content isn’t attracting any traffic, you need to rethink your strategy. While it can take time for your content to start delivering results, you don’t want to endlessly invest in content. If you still aren’t getting results, even thousands of dollars spent and years of trying, you’ll either need to adapt your strategy or abandon content marketing altogether.

However, most businesses can benefit from a good content strategy, so adapting your strategy might be all that’s needed.

Rozanne WildsIs Content Marketing Worth It? The Truth About Content
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How to Create a Content Strategy for Small Business

With the rise of the internet, the way people consume information has revolutionized. Before people had instant access to information via search engines and online content, most people relied on books and consultations with experts to answer questions. Nowadays, it’s unthinkable to have questions that you can’t answer immediately. With the click of a button, you can get all your questions answered – often by a qualified expert.

With the demand for quality content on the rise, many businesses are taking it as an opportunity to market their expertise. SEO delivers one of the highest ROIs of any online marketing channel and content is often at the center of more organic traffic. Regardless, many small to medium sized business owners feel left in the dark, not knowing how to create a content strategy for their businesses.

What is a Content Marketing Strategy?

Content marketing is a way to establish yourself as an expert in your industry and gain new customers online. As the name implies, content marketing is done by creating and distributing content. This content must be aimed at answering important questions that consumers have regarding your product or service.

In the same way experts give advice and tips during trade shows, or conduct interviews with journalists to contribute to newspaper and magazine articles, online content is a way of promoting your business by providing potential customers with valuable information.

Online content can take many forms, but most businesses start by publishing blog posts. Other forms of online marketing include videos, podcasts, infographics, webinars and more.

A content strategy is the thoughtful planning, creation, publishing and promotion of your content online. For a blog, this could include planning post topics ahead of time and implementing methods to optimize posts for search. Your content marketing strategy could also include methods of promoting your content on various platforms, such as social media.

Why Is a Content Strategy Important?

Businesses value content marketing because it often delivers outstanding results. Good content can increase sales and lower marketing costs. It can also help businesses acquire more loyal customers. This is because businesses who publish regular content establish a voice for themselves and develop their brand image positively.

Another benefit is that content marketing is focused on attracting target customers to you. Many traditional forms of advertising (such as television ads and cold calling) are disruptive and annoying. By publishing helpful content, potential customers will feel like your business is focused on assisting them, rather than just making sales. This will cause customers to view your product as being more valuable.

According to Content Marketing Institute, content marketing is cheaper than paid search and delivers a better ROI. Content marketing is also better than outbound marketing, as it delivers three times more leads at 62% the cost.

How to Create a Content Strategy

Developing a content strategy might seem intimidating, but it doesn’t have to be. When setting out your content strategy, there are some key questions you need to answer:

  • Who is your target audience?
  • Where are they located?
  • What are your content marketing goals?
  • How often will you publish new content?

Your target audience will typically be potential customers. If you already know who your potential customers are, you can craft your content around what they will find helpful.

Knowing where your target audience is located is important in terms of optimizing your content for local SEO. While you don’t have to focus every blog post you publish around your location, it’s good to occasionally publish one that’s optimized for local search.

As far as content marketing goals are concerned, it’s good to have some clarity. Do you want your content to help you get new subscribers for your newsletter? Are you interested in getting more organic traffic from search engines through content marketing? Setting clear goals regarding how much traffic you want to attract to your website will give you something clear to work towards.

Just remember to be realistic. You’re unlikely to get 100 new website visitors straight off the bat. That said, you should go in with expectations for your content to perform. There’s no sense in committing to a content strategy if you aren’t working towards a measurable result.

Keeping Your Content up to Date

A lot of small businesses underestimate the work that goes into planning and implementing a content strategy. Content marketing takes effort. It’s easy to start on a content marketing strategy, only for your efforts to fizzle out as time goes by.

The result? Countless businesses have “ghost blogs” which haven’t been updated for more than a year.

When planning a content strategy for small business, you must make your content strategy doable if you want to prevent your blog from dying out. Be sure you put the following in place:

  • Assign the responsibility of your content strategy to an employee
  • Plan your content calendar at least three months in advance
  • Set up weekly or biweekly meetings to discuss your content strategy progress

A lot of small business owners take the responsibility of content marketing on themselves. While there’s nothing wrong with business owners writing their own content, this DIY approach often fails. To prevent content efforts from fizzling out, business owners must be accountable to someone for content. Because of this, it’s good to put an employee in charge of managing your content, even if you plan to write your own blog posts.

Planning Content Promotion

Too many small businesses publish content online only to feel disappointed with the results. New content often drives little traffic. Sometimes content doesn’t drive any traffic at all.

As a rule, a new business blog won’t drive a lot of traffic. A lot of online marketers have noted a trend where Google favors blogs with more blog posts. There’s no magic number for how many posts a blog needs to get listed in Google (some say it’s around 50) but 10 or less definitely won’t do the trick.

Unfortunately, too many small business owners give up on content marketing before even reaching 10 posts. Yes, it takes some perseverance to see results from content marketing, but that doesn’t mean your posts can’t drive traffic for you in the meantime.

By setting together a strategy to promote your content, you can drive traffic from sources other than Google. Promote new content on social media channels and your email newsletter. Share your blog posts on forums (or on Facebook and LinkedIn groups) if they serve as an answer to someone’s question. Get creative about how you’ll draw traffic to your website with your blog posts and keep consistently posting to gain a devoted following!

Measuring Your Content Marketing ROI

A lot of small businesses might give up on content because they feel like it’s not delivering good ROI. In some cases, this is true. Simply publishing content isn’t enough. Content must be strategically planned to reach goals.

The best place to start is by setting a goal for how much website traffic you want to get from your content. Set a realistic goal to begin with, something like 10 website visitors for every new post within the first month.

There are great tools that you can use to help measure website traffic. The most popular tool to measure website traffic is Google analytics. WordPress also offers its users some basic data on web traffic, which you can gain easy access to by installing the Jetpack plugin on your site.

While there are a lot of tools to help businesses gain more complex insights into web traffic, small businesses can focus on the basics when starting and build on the complexity of their analytics as they go along.

A basic tool like the built-in tracking metrics on WordPress should be good enough for most small business owners to begin with. Once a small business reaches the first small goal, they can set another, more complex one.

Outsourcing Small Business Content Marketing

Creating a content marketing strategy for small business is well within reach. Although it will take time to learn how to create content that ranks in search engines, gain an online following and measure results, it’s something that small business owners can learn over time.

A lot of small businesses aren’t interested in learning how to create a content strategy. Small business owners and employees often have a lot of their plates even without marketing. Busy schedules often leave no time to plan and implement a content strategy.

Outsourcing content is a great option for many small businesses. When outsourcing content, it’s always best to work with a professional online marketing company or experienced individual.

While there are cheap alternatives, such as hiring on an online marketplace, the quality of the content is usually remarkably poor and won’t generate results. It’s almost better to have no content than what you can get from an online marketplace. In the same way good content can help you stand out as an expert in your industry, poor content will make your business look bad.

Investing in quality content is a worthwhile. As an added benefit, professional online marketers have experience using more complex tracking metrics and marketing tactics.

Rozanne WildsHow to Create a Content Strategy for Small Business
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Why a Blog is Important For Your Website

When you are managing a website for your company or to share content with others, having a blog is a key factor in achieving and maintaining success online. Launching a blog within your website is a way to share your voice and gain genuinely interested fans and followers. When you use a blog properly, it is another platform to help with promoting your products, services or the entire brand you represent. Working together with professional website design Miami services can help you to achieve any goals you have in mind when launching your blog.

Blogs help to create a voice behind any website, regardless of whether your are selling products and services or trying to share a message. An Internet marketing Miami company such as Pop Creative can provide you with valuable insight and tips on how to reach your specific audience or target demographic for the industry you represent. When you work with an Internet marketing Miami company that also provides web design, you can feel confident that you are presenting your website properly to those who are interested in what you have to offer.

Getting the help you need from a website design Miami firm is ideal whether you are launching a website for a start up business or looking to expand your corporate image online. When you work with a website design Miami firm that also specializes in Internet marketing and formatting blogs, you are able to reach a much greater audience than with traditional local marketing and advertising campaigns.

Finding the right Internet marketing Miami company highly depends on the type of blog you want to launch and whether you want to work with a website design Miami firm and an Internet marketing firm together. When you begin looking for an Internet marketing Miami firm, you can do so by searching online to compare all of the options you have available.

Working together with professionals who specialize in Internet marketing and website design allows you to continue to focus on the products and services you have to offer while ensuring your website is up to today’s standards of design and integrated properly with social media. Internet marketers are capable of promoting your website properly so you can instantly connect with your users on your blog each day. Updating your blog consistently on a daily basis is a way to gain followers while generating buzz and interest in the content you produce.

popadminWhy a Blog is Important For Your Website
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