Four Ways to Make Your Website More Emotionally Engaging

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These days, getting a website up and running isn’t rocket science. Virtually every small business on the planet has a website. However, there is one thing most websites lack. It’s user engagement. In particular, emotional user engagement is especially lacking. If you’re not able to make that kind of connection with visitors, you can forget about converting them into paying customers. With that in mind, below are a few different ways you can make your website more emotionally engaging.

Speak Directly to the User

One way to spark meaningful emotional engagement with a customer is to make them feel like they are being directly spoken to. One way to do this is with website content that is fine tuned directly to the needs and preferences of a target audience. However, the content should not come off as a sales pitch. Instead, the content should cover things that research has shown the target demo cares about in ways that are engaging but not pushy. For example, a Miami online marketing agency can produce news articles relevant to the Miami area that tie in with the products being marketed. This will hook in users and helpfully produce conversions.

Another strategy is to take speaking directly to the user more literally. One excellent way to sell products through a website is to have actual human beings on hand that can chat with visitors in real time through an instant messaging application that is launched through the site. Lawyers, for example, commonly use this method to obtain new clients. It, however, can be applied to nearly any industry.

Offer Exclusive Content

If there’s one thing that’s true about the human psyche, it’s that everyone needs to receive individual attention to feel good. You can address this emotional need through the content provided on your website. Most websites have things that can be found nearly anywhere online. Few, however, offer exclusive content that can be found nowhere else. If you want customers to visit your website and keep coming back, offer them something they won’t find somewhere else.

For many companies, this may come in the way of offers exclusive to the website. For other sites, they may offer exclusive downloads, videos and images. One good choice is offering computer games that must be loaded exclusively through the website. These games can tie in with your products or services and act as a powerful marketing opportunity. Overall, visitors must feel like they actually receive value from your site.

An Inviting Website Design Philosophy

In the past, the trends for web design all revolved around creating sleek looking aerodynamic designs. While these websites may have been impressive on a purely aesthetic level, this kind of web design tends to create a muted emotional response at best. Similarly, while many subway stations have sound architectural designs, they tend to leave people feeling cold or uneasy.

If you want emotional engagement, this is not what you should be aiming for. Instead, you should aim for something that puts users at ease. A website can indeed have a warm and cozy feel to it. You can accomplish this by using a warmer color palette and avoiding the more muted grays, whites and blacks many websites are known for. Design the interface in a way that is inviting and intuitive as opposed to intimidating. Overall, the website should invoke a sense of cheerfulness, positivity, warmth or nostalgia. It shouldn’t invoke the aesthetic of soulless streamlined technology.

Use Humor

While the trend has been towards websites that are rather humorless and completely business like in approach, this doesn’t really invoke an emotional response. While business like aesthetics produce a generic sense of professionalism, this is not the same as having an emotional connection. With that in mind, adding some humor and whimsy to your website can go a long way to humanizing your brand and company. The ability to laugh together is always one way to break the ice in a relationship. This indeed extends all the way to a website and its user base.

However, implementing humor on a website tactfully is a balancing act. If you go overboard, it can seem unprofessional. If your sense of humor is too on the nose, it can be cringe inducing. In some cases, you may offend some of your audience. So try to keep it simple. Use jokes that will likely go over well with your intended audience. Also design some whimsy into your website’s design elements. One example is using your corporate mascot in amusing ways throughout your website’s content.

Victor GonzalezFour Ways to Make Your Website More Emotionally Engaging
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Questions That’ll Help You Decide if You Should Redesign Your Website

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Your website is an invaluable marketing tool that can generate high-quality leads while lowering your costs of getting new customers. However, while generating leads, and reducing your costs of customer acquisition, are definite selling points, the biggest selling point includes increasing customer retention; keeping more customers is far less expensive than searching for new ones.

None of these aforementioned benefits occur if your website is outdated. In fact, an out-of-date website can cost your company customer relationships and valuable market share. So, to help, here are some questions to ask yourself about whether or not your website needs a redesign.

Is Your Website Mobile-Friendly?

Your marketing message needs to reach your customers no matter where they are or what they’re doing. This means having a website that adjusts to any screen size. Having a mobile-friendly website means users can navigate your website up and down or side-to-side on their smartphones using only their thumbs.

It means having right-sized video and images so that users aren’t frustrated because they have to pinch and zoom to see your content. Finally, it means having a design that increases the time your customers spend on your website while on their mobile devices.

Is Your Website Easily Navigated?

Customers must find your website easy-to-use and easy-to-navigate. That means having clearly defined links and paths that encourage and incentivize customers to move from one webpage to the next. If your website has a high bounce rate, one where customers are quickly coming in, and leaving just as quickly, then it’s a possible sign that your website isn’t properly laid out. Optimizing that layout means customers will stay longer and respond to your call-to-action.

Does Your Website Have the Right Social Media Strategy?

Today’s customers use social media to share what they like about your company and its products and services. However, it’s not enough just to be on social media or have a “presence”. Your website must incorporate the right social media strategy, one that’s tailored to the kind of customers you sell to and one that simplifies how they share your content.

Do You Consider Your Website Up-To-Date?

There are 4.8 billion webpages. Either your website is up-to-date, or your PageRank will suffer and your customers will go elsewhere. If your website looks tired, or otherwise looks like it needs a refresher, then it’s time to move forward on a redesign. There are several Miami website design firms to work with who can give your website that refresher it desperately needs.

A redesign is an important part of any rebranding effort. If you’re looking to make a lasting impression with customers, one that provides them with engaging content and gives them a reason to become a customer, then a Miami online marketing agency can help you do all of that and more.

Victor GonzalezQuestions That’ll Help You Decide if You Should Redesign Your Website
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7 Reasons Your Website Redesign Should be Responsive

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The rise of powerful mobile devices and smartphones has increased the need for responsive design. This allows a website to adapt to nearly any device so that it can be clearly seen and used. Unfortunately, not all sites are embracing responsive design. There are seven reasons your website redesign should be responsive.

Mobile Commerce Is Growing Fast

The first and most important reason is that mobile commerce is growing fast. Consumers today are now using mobile devices to buy items and services quickly. If your website is not accessible through a mobile device, then you will lose out completely on that market segment of consumers. You need a new website with a responsive design so that consumers anywhere using any type of device will be able to buy products from you.

Improved User Experience

The reality is that a website with a static design or one that uses absolute positioning is not going to be very user-friendly. Anyone without a very specific resolution might have to scroll around just to see an entire page. A user with a high-resolution screen might have images and text so small that it is uncomfortable to look at. A bad user experience means that people are likely to leave your site and go elsewhere fast. Responsive design allows you to improve the user experience. The design makes it possible for all the necessary components and images to be seen at once regardless of the screen size.

Making Changes Is Easier

Trying to create a complex layout without using responsive design practices can be a real mess. You might be left with a website filled with overly complicated formatting and pages of indecipherable scripting. This means changing even the smallest things on the website will become a monumental task. Allowing a Miami digital marketing agency to redesign your website so that it is responsive will make changing things much easier. You can insert new text or change pictures simply without breaking the entire layout. The fluid layout will just adapt to the changes in most cases.

Professional Appearance

You want your business website to be taken seriously by consumers, vendors and partners. If you are not using responsive design by this point, then it could hurt your image and brand. Your site might be seen as behind the times or ineffective. If you have a responsive website, then you are taking advantage of the latest technology to create an attractive and functional online presence. This can greatly improve the professionalism and brand of your business.

Search Engines Want It

How search engines see your website can directly contribute to the popularity or anonymity of your business. A low search engine ranking means that your site will be invisible to anyone casually searching for what you are selling. An important factor about responsive design is that search engines want it. A skilled Miami web design firm can create an optimized and responsive site that could easily outperform and outrank lesser sites. This can help to drive more traffic to your website.

Increased Conversions

Something interesting is that the ability to access a website through a mobile device appears to increase conversions. Mobile devices are becoming an integral part of the purchasing process. They help people to make decisions about what to buy. Moving to a responsive design means that you could start to see a larger number of conversion at a faster rate. This can potentially improve your revenue each year.

Be Prepared For the Future

A final reason your website redesign should be responsive is so that you are prepared for the future. New devices and technologies are appearing every year. If you have a professionally designed responsive website, then there is every chance that you will be able to take advantage of those new devices with few to no changes. This will keep your company competitive even as things change.

Victor Gonzalez7 Reasons Your Website Redesign Should be Responsive
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Elements Your Website Must Have

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Coming up with a website might seem like a piece of cake. Because our lives revolve around the Internet, a website’s layout seems like something we could design in our sleep. We all have a sense of what’s aesthetically pleasing and is also functional. However, some businesses miss these two essential aspects. In the past or maybe even just earlier today, you might have forgotten about the websites you quickly exited out of – the ones where you couldn’t find what you were looking for, the ones that took too long to load, and the ones that just hurt your eyes to look at.

A basic website design needs a few elements to ensure it successfully conveys your business to customers and keeps their clicks (and money!) coming in.

What your business does.
Have you ever gone to a website in hopes of finding out answers and only left with more questions? Ensure your website provides clear information, easy-to-understand content, and error-free copy to create an enjoyable, informational experience for customers. A good way to answer the question “What does your business do?” is an About Us page. Providing simple and accurate product and service descriptions, including pricing, measurements, and features, avoids customers from plaguing your inbox with easily avoidable questions.

Contact Information.
It sounds like a no-brainer, but you’d be surprised how hard it can be to get in touch with a business. Your website should feature easy-to-find contact information on every page to avoid angering customers who may already be frustrated. A reputable web design agency will know to incorporate a “Contact Us” link into the footer of your website so an obvious go-to spot to reach you will be on every page of your site without interrupting each page’s content.

Quick load time.
We’re going to bet that you’ve exited a website because it took so much time to load, and we’re also going to bet that you can’t remember every single website you’ve exited because of this problem. In today’s fast-paced society, your business’s site needs to load quickly to make a great first impression. Talk to your design agency’s developers to ensure that customers won’t be watching the clock tick away the seconds while they wait to see what products or services you offer.

Responsive design.
There are few things more annoying than having to screen-pinch a website in the hopes of resizing it to fit your phone’s display. With so many different ways to get online, you need to be assured by your development agency that your site will always be presented in the best possible format, no matter what the technology it’s pulled up on. Luckily, web designers and developers are now able to program your site to be responsive for any screen size, so you’ll be able to show off your business no matter if it’s being viewed on a smartphone, tablet, or compute

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The Importance of Establishing a Web Presence

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As today’s businesses are able to significantly strive toward attaining more leads through online marketing/advertising, they are provided with an opportunity to market themselves without much effort or cost. Past generations of businesses were required to invest in advertisement placements through newspapers, radio ads, television ads, magazines, brochures, fliers, and simply “word of mouth”. Today’s generation is provided with a platform of marketing that requires minimal expenditures in the advertising department. The world wide web has certainly made a difference in regards to how businesses can expose their products and services for the entire world to see. Why should they resort to anything else when they can simply reach out to millions of people worldwide from their very own location?

The minimal effort that is required for marketing through online platforms is truly remarkable. If businesses were to reach out to millions of people worldwide in the past, they would have to set up appointments to actually travel to those areas or much more. Now, a company can simply set up a website for the whole world to see.

Although businesses are provided with a platform that enables them to reach out to millions of people, there are still some challenges and obstacles for them to overcome. There is quite a bit of competition among businesses on the web. Therefore, it is an imperative necessity for a business to implement the best strategies of advertising in their operations.

A Miami web design specialist can create a set of webpages that truly exemplify perfection for a company. A proficient web developer is really all a company needs to have their company come out on top. As there are a multitude of routes a company can take in regards to their marketing strategies, a digital marketing agency that has a good grasp on knowledge in the field of web development can assist a company towards outshining their competitors.

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2015 Website Design Trends

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This year is playing host to some huge changes in web design. If you are trying to choose a Miami digital marketing agency, you should pick the company that can perform all of the following things for you.Big Card Backgrounds
Massive background images will serve as the backdrop for many of your favorite websites in 2015, along with subtle parallax effects (made popular by an iPhone software update) and rich topography. This technique has already been used by Google Nexus and Apple, who are definitely tastemakers in the field.

Card-based Design
With a continued shift to the mobile platform, a web developer must understand how to make content fit on different types and sizes of screens. Card-based design is a proven way to make content look good on a laptop screen, as well as on a smartphone and a tablet.

Scaled Logos
Because many companies will be adopting a digital first branding strategy, logos will need to be more responsive to fit mobile platforms. This will result in scaled logo sizes, so expect to see some fluctuating in your favorite brand’s sizing as they figure out what works best.Responsive Design
This may seem like a no-brainer based upon the changes above, but responsive design’s impact goes deeper than you may think. Many of the top designers in the world believe that the website design industry will move toward a structure that is fully customized for different devices, so a simpler layout that fits on all platforms is necessary for any site.

Increased Privacy
In 2015, websites will be designed to maintain the privacy of its user base. Expect to see changes from its policy and terms of service to the way that these crucial legalities are presented to an audience.

Adaptive Design
Adaptive design takes responsive design one step further. Adaptive design gives the user the ability to create an on-demand look for a web design by uploading preferences to a web designer’s layout and receiving those preferences back in real time. Essentially, adaptive design helps take out the middleman when it comes to updating a website.

NSchoultz2015 Website Design Trends
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