7 Reasons Your Business Needs a Content Marketing Strategy

According to Ahrefs, 82% of marketers are actively investing in content marketing. It’s no wonder that it has become such a popular topic among small business owners. After all, who wouldn’t want an efficient and cost-effective way to reach their target market? Before you start pumping out blog posts and social media updates, you need to develop a content marketing strategy. Here are 7 reasons why you should start doing it:

1. To Define Your Target Market

If you don’t know who you’re trying to reach, your content will never be effective. Part of developing a content marketing strategy is taking the time to really get to know your target market. What are their pain points? What are their interests? What motivates them?

2. To Develop Consistent Branding

Your content is one of the most powerful branding tools at your disposal. Every time you publish a blog post or share an update on social media, you have the opportunity to show your audience what your brand is all about.

If you want to create a consistent and cohesive brand, you need to develop a content marketing strategy that outlines your brand’s voice, values, and personality.

3. To Save Time and Money

Creating quality content takes time and effort. If you don’t have a plan, it’s easy to waste hours (or even days) on a single blog post or social media update. By developing a content marketing strategy, you can save time and money by mapping out exactly what kind of content you need to create and when you need to create it.

4. To Increase Your Web Traffic

One of the ultimate goals of any business is to drive traffic to its website. And one of the best ways to do that is through content marketing. When you create and share quality content, you attract attention from your target market. And if your content is helpful and informative, they’ll keep coming back for more.

5. To Generate Leads and Sales
Of course, attracting web traffic is only part of the equation. You also need to convert those visitors into leads and sales. Content marketing can help you do that by providing your audience with information that they can use to make a buying decision.

6. To Build Trust and Credibility

With Your Audience If you want people to buy from you, they need to first trust you. And one of the best ways to build trust is through consistent, quality content. By providing your audience with helpful and informative articles, blog posts, and social media updates, you can establish yourself as an expert in your industry—someone they can trust.

7. To Stay Ahead of Your Competition

In today’s digital age, nearly every business has some form of online presence. That means the competition is stiffer than ever before. If you want to stay ahead of the competition, you need to be strategic about your content marketing efforts. A well-thought-out content marketing strategy will help you better understand your audience, produce quality content, and stay ahead of the competition.

The Benefits of Content Marketing

​The benefits of content marketing are numerous. By creating and distributing high-quality, relevant, and engaging content, businesses can attract and retain customers, while also driving sales and revenue.

It can help build trust and credibility with potential and existing customers. It can also generate leads and drive website traffic. And, perhaps most importantly, it can help fuel your sales and marketing efforts by providing valuable information that helps your prospects and customers make purchasing decisions.

When done correctly, content marketing can be an extremely effective marketing tool. But, like any other marketing strategy, it takes planning, hard work, and dedication to see results. Here are a few benefits of content marketing that businesses can enjoy:

1. Helps you build trust and credibility

One of the main benefits of content marketing is that it helps you build trust and credibility with your target audience. By providing high-quality, relevant, and engaging content, you can establish yourself as a thought leader in your industry. This, in turn, will make people more likely to do business with you.

2. Drives website traffic

Another benefit of content marketing is that it can help drive website traffic. By creating content that is optimized for search engines and sharing it across your social media channels, you can attract more visitors to your website. This, in turn, can lead to more sales and revenue for your business.

3. Helps you generate leads

Content marketing can also help you generate leads. By creating content that is helpful and informative, you can encourage people to provide their contact information in exchange for access to your content. This is a great way to build your leads list and grow your business.

4. Fosters relationships

Content marketing can also help you foster relationships with your target audience. By providing valuable content, you can stay top of mind with your prospects and customers. This, in turn, can help you build long-lasting relationships that will benefit your business for years to come.

5. Boosts sales and revenue

Last but not least, one of the most important benefits of content marketing is that it can help boost sales and revenue for your business. By providing helpful and informative content, you can guide your prospects and customers through the purchasing process. This, in turn, can lead to more sales and revenue for your business.

Content marketing is a powerful marketing tool that offers a multitude of benefits for businesses. If you’re not already incorporating content marketing into your marketing strategy, now is the time to start. By doing so, you can enjoy all of the benefits that it has to offer.

How Content Marketing Builds Brand Loyalty

​Are you looking to build brand loyalty for your business? Content marketing is a great way to do that. By creating and sharing content that is relevant to your audience, you can develop a rapport with them and earn their trust. When your audience trusts you, they are more likely to be loyal to your brand.

There are many benefits to content marketing, including building brand loyalty. When you produce high-quality, informative content, your audience will begin to see you as a credible source of information. They will start to rely on you for the latest industry news and trends. As you continue to provide them with valuable content, they will begin to form a bond with your brand.

It’s important to remember that brand loyalty doesn’t happen overnight. It takes time to develop a relationship with your audience. But if you’re consistent with your content marketing efforts, you will eventually see your audience begin to show their loyalty to your brand.

Need help with your content marketing efforts? Let our team at Pop Creative, a reliable digital marketing agency in Miami, help you. Start attracting more customers and build trust, credibility, and brand loyalty today! Reach out to us via email or by calling 786-477-6760.

POP TEAM7 Reasons Your Business Needs a Content Marketing Strategy
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Is Content Marketing Worth It? The Truth About Content

If you’ve looked into online marketing for your business, there’s no doubt you’ve heard about the benefits of blogging for business. Content marketing has become a more popular form of marketing for small and large companies alike. The purpose of content is to serve as part of the company’s lead funnel in an inbound marketing strategy. The basic principle is that the content should draw in leads, whereas other marketing elements, such as CTAs and email lists, serve to convert new leads into customers. But is content marketing worth it? Will your business really be able to increase sales with content, or should you be spending your marketing budget elsewhere?

Why Businesses Choose Content

A lot of businesses have found that traditional advertising avenues are producing poorer results in the current marketing landscape. In an age where traditional advertising is becoming less popular, businesses are turning to marketing choices that are more interactive and transparent.

The idea of content marketing is that it will help improve your brand’s public image by providing value to your prospects. This value is usually in the form of informative or entertaining blog posts and e-books.

I reality, however, content marketing can be either a great investment or a complete waste of time. There are various things that you’ll need to consider before investing in content marketing. Yes, a content strategy can deliver excellent ROI, but if it’s not implemented correctly, you might just be wasting valuable resources.

Benefits of Content Marketing

It’s good to know the potential benefits of content marketing before looking at how to implement a content marketing strategy.

One of the biggest advantages of content marketing is that is can be reasonably affordable. When compared to other advertising mediums, content marketing delivers better long-term results. That’s because a piece of content will stay on your blog or website long after it’s first published and can continue offering value.

Conversely, traditional ad campaigns stop offering value the moment the campaign ends, as your message is no longer being carried out to the public.

Content is one of the best ways to attract new traffic to your business website. Content can be shared across your social media platforms and shared in your email newsletters to help your attract traffic from various sources.

Some Content Will Perform Better

Although content does offer better long-term value than traditional ads, what many people fail to realize is that content only offers value if it ranks high in search. If your content isn’t displaying on the first page of search engine results for your chosen keywords, you might not get any traffic from it at all.

According to research by HubSpot, only 1 in 10 blog posts attract more search engine traffic as time goes by. The other 9 might attract less search engine traffic over time, or never attract a notable amount of traffic at all.

Larry Kim from Wordstream has a concept he calls “marketing unicorns”. He noted that 1-3% of online marketing efforts yield 70% of results. The highly successful 1-3% is what Larry has decided to call marketing unicorns.

When looking at HubSpot and Larry Kim’s observations, it’s clear that a lot of the resources you put into content won’t deliver as much as you’d hope. But content pieces that do deliver, should make up for lost ground.

That said, both these observations come from well-respected marketers who know how to implement an effective content marketing strategy. If your content marketing strategy isn’t effective, you may not get any results whatsoever.

Using Content for Lead Generation

Another issue with content marketing is the issue of lead generation. Content often helps build your business’ online reputation. It serves as a great way to help businesses interact with their audience and gain exposure.

But there’s no use in consistently offering valuable content to your audience if you aren’t getting a return on your investment. In other words, your content marketing strategy might cost more than it’s really worth if you don’t integrate it into your lead funnel.

There’s no use investing more in your content marketing strategy than you’re getting out of it. Your business needs more than an enhanced brand online, you want that brand awareness to directly lead to more business opportunities.

Creating Content that Converts

When it comes to creating content that converts, your goal should be to have your content serve as an entry point into your lead funnel. For starters, this would mean that you need a lead funnel to start with.

Too many businesses invest in content that doesn’t make up any part of their lead generation funnel. If this is you, you’ll get little or no leads and sales from your content, even if it’s attracting thousands of visitors to your website.

Your content should serve to win over the trust of your prospective customers. Once people trust and know your brand, there should be a plan in place to help you win new customers.

The best way to do this is by collecting email addresses and building an email list. If your content can help you build an email list, you’ll have a dedicated audience of returning visitors to your website. You can send out emails to notify your email subscribers of discounts on your products or services to encourage sales.

It’s not to say this is the only way you can attract sales from your content strategy, but you should have a similar plan in place to reap the rewords.

When Isn’t Content Effective for Marketing?

Although content marketing can be highly effective, it might not be suitable for all businesses. This is an important thing to take note of. Too many business owners are led to believe content can work for any industry, but that’s simply not true.

The most valuable thing you can hope to gain from your content marketing is organic website traffic. Organic website traffic is any traffic that comes directly from search engines.

To get traffic from search engines, your blog posts have to rank in the top pages of search engine results for popular keywords.

Here’s the problem – most businesses can find ways to create content that targets popular searches, but not all.

If you work in a highly specialized industry and you’re unable to focus your content around popular search queries, you won’t get results.

The good news is that it’s possible to come up with some great content ideas even for specialized businesses, the bad news is that there might be an odd few businesses that just can’t make content work.

When coming up with content ideas, it’s crucial that the search queries you target have the potential to attract potential customers. However, some businesses have a customer pool that’s so small or so specialized, attracting relevant traffic would be incredibly challenging. There are some great ways to work around such challenges in most industries, but there’s a point where the rewards can start to outweigh the investment, in which case it’s no longer worth it.

Conclusion: Is Content Marketing Worth It?

So, is content marketing worth it, or will you be wasting your marketing budget?

The answer is that content marketing can definitely be worth it, but only if you have a solid plan to attract customers from your content.

The important thing about implementing content marketing for your business is to monitor your results. If your content isn’t attracting any traffic, you need to rethink your strategy. While it can take time for your content to start delivering results, you don’t want to endlessly invest in content. If you still aren’t getting results, even thousands of dollars spent and years of trying, you’ll either need to adapt your strategy or abandon content marketing altogether.

However, most businesses can benefit from a good content strategy, so adapting your strategy might be all that’s needed.

Rozanne WildsIs Content Marketing Worth It? The Truth About Content
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The Importance of Establishing a Web Presence

As today’s businesses are able to significantly strive toward attaining more leads through online marketing/advertising, they are provided with an opportunity to market themselves without much effort or cost. Past generations of businesses were required to invest in advertisement placements through newspapers, radio ads, television ads, magazines, brochures, fliers, and simply “word of mouth”. Today’s generation is provided with a platform of marketing that requires minimal expenditures in the advertising department. The world wide web has certainly made a difference in regards to how businesses can expose their products and services for the entire world to see. Why should they resort to anything else when they can simply reach out to millions of people worldwide from their very own location?

The minimal effort that is required for marketing through online platforms is truly remarkable. If businesses were to reach out to millions of people worldwide in the past, they would have to set up appointments to actually travel to those areas or much more. Now, a company can simply set up a website for the whole world to see.

Although businesses are provided with a platform that enables them to reach out to millions of people, there are still some challenges and obstacles for them to overcome. There is quite a bit of competition among businesses on the web. Therefore, it is an imperative necessity for a business to implement the best strategies of advertising in their operations.

A Miami web design specialist can create a set of webpages that truly exemplify perfection for a company. A proficient web developer is really all a company needs to have their company come out on top. As there are a multitude of routes a company can take in regards to their marketing strategies, a digital marketing agency that has a good grasp on knowledge in the field of web development can assist a company towards outshining their competitors.

NSchoultzThe Importance of Establishing a Web Presence
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2015 Website Design Trends

This year is playing host to some huge changes in web design. If you are trying to choose a Miami digital marketing agency, you should pick the company that can perform all of the following things for you.Big Card Backgrounds
Massive background images will serve as the backdrop for many of your favorite websites in 2015, along with subtle parallax effects (made popular by an iPhone software update) and rich topography. This technique has already been used by Google Nexus and Apple, who are definitely tastemakers in the field.

Card-based Design
With a continued shift to the mobile platform, a web developer must understand how to make content fit on different types and sizes of screens. Card-based design is a proven way to make content look good on a laptop screen, as well as on a smartphone and a tablet.

Scaled Logos
Because many companies will be adopting a digital first branding strategy, logos will need to be more responsive to fit mobile platforms. This will result in scaled logo sizes, so expect to see some fluctuating in your favorite brand’s sizing as they figure out what works best.Responsive Design
This may seem like a no-brainer based upon the changes above, but responsive design’s impact goes deeper than you may think. Many of the top designers in the world believe that the website design industry will move toward a structure that is fully customized for different devices, so a simpler layout that fits on all platforms is necessary for any site.

Increased Privacy
In 2015, websites will be designed to maintain the privacy of its user base. Expect to see changes from its policy and terms of service to the way that these crucial legalities are presented to an audience.

Adaptive Design
Adaptive design takes responsive design one step further. Adaptive design gives the user the ability to create an on-demand look for a web design by uploading preferences to a web designer’s layout and receiving those preferences back in real time. Essentially, adaptive design helps take out the middleman when it comes to updating a website.

NSchoultz2015 Website Design Trends
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