Elements Your Website Must Have

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Coming up with a website might seem like a piece of cake. Because our lives revolve around the Internet, a website’s layout seems like something we could design in our sleep. We all have a sense of what’s aesthetically pleasing and is also functional. However, some businesses miss these two essential aspects. In the past or maybe even just earlier today, you might have forgotten about the websites you quickly exited out of – the ones where you couldn’t find what you were looking for, the ones that took too long to load, and the ones that just hurt your eyes to look at.

A basic website design needs a few elements to ensure it successfully conveys your business to customers and keeps their clicks (and money!) coming in.

What your business does.
Have you ever gone to a website in hopes of finding out answers and only left with more questions? Ensure your website provides clear information, easy-to-understand content, and error-free copy to create an enjoyable, informational experience for customers. A good way to answer the question “What does your business do?” is an About Us page. Providing simple and accurate product and service descriptions, including pricing, measurements, and features, avoids customers from plaguing your inbox with easily avoidable questions.

Contact Information.
It sounds like a no-brainer, but you’d be surprised how hard it can be to get in touch with a business. Your website should feature easy-to-find contact information on every page to avoid angering customers who may already be frustrated. A reputable web design agency will know to incorporate a “Contact Us” link into the footer of your website so an obvious go-to spot to reach you will be on every page of your site without interrupting each page’s content.

Quick load time.
We’re going to bet that you’ve exited a website because it took so much time to load, and we’re also going to bet that you can’t remember every single website you’ve exited because of this problem. In today’s fast-paced society, your business’s site needs to load quickly to make a great first impression. Talk to your design agency’s developers to ensure that customers won’t be watching the clock tick away the seconds while they wait to see what products or services you offer.

Responsive design.
There are few things more annoying than having to screen-pinch a website in the hopes of resizing it to fit your phone’s display. With so many different ways to get online, you need to be assured by your development agency that your site will always be presented in the best possible format, no matter what the technology it’s pulled up on. Luckily, web designers and developers are now able to program your site to be responsive for any screen size, so you’ll be able to show off your business no matter if it’s being viewed on a smartphone, tablet, or compute

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The Importance of Establishing a Web Presence

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As today’s businesses are able to significantly strive toward attaining more leads through online marketing/advertising, they are provided with an opportunity to market themselves without much effort or cost. Past generations of businesses were required to invest in advertisement placements through newspapers, radio ads, television ads, magazines, brochures, fliers, and simply “word of mouth”. Today’s generation is provided with a platform of marketing that requires minimal expenditures in the advertising department. The world wide web has certainly made a difference in regards to how businesses can expose their products and services for the entire world to see. Why should they resort to anything else when they can simply reach out to millions of people worldwide from their very own location?

The minimal effort that is required for marketing through online platforms is truly remarkable. If businesses were to reach out to millions of people worldwide in the past, they would have to set up appointments to actually travel to those areas or much more. Now, a company can simply set up a website for the whole world to see.

Although businesses are provided with a platform that enables them to reach out to millions of people, there are still some challenges and obstacles for them to overcome. There is quite a bit of competition among businesses on the web. Therefore, it is an imperative necessity for a business to implement the best strategies of advertising in their operations.

A Miami web design specialist can create a set of webpages that truly exemplify perfection for a company. A proficient web developer is really all a company needs to have their company come out on top. As there are a multitude of routes a company can take in regards to their marketing strategies, a digital marketing agency that has a good grasp on knowledge in the field of web development can assist a company towards outshining their competitors.

NSchoultzThe Importance of Establishing a Web Presence
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2015 Website Design Trends

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This year is playing host to some huge changes in web design. If you are trying to choose a Miami digital marketing agency, you should pick the company that can perform all of the following things for you.Big Card Backgrounds
Massive background images will serve as the backdrop for many of your favorite websites in 2015, along with subtle parallax effects (made popular by an iPhone software update) and rich topography. This technique has already been used by Google Nexus and Apple, who are definitely tastemakers in the field.

Card-based Design
With a continued shift to the mobile platform, a web developer must understand how to make content fit on different types and sizes of screens. Card-based design is a proven way to make content look good on a laptop screen, as well as on a smartphone and a tablet.

Scaled Logos
Because many companies will be adopting a digital first branding strategy, logos will need to be more responsive to fit mobile platforms. This will result in scaled logo sizes, so expect to see some fluctuating in your favorite brand’s sizing as they figure out what works best.Responsive Design
This may seem like a no-brainer based upon the changes above, but responsive design’s impact goes deeper than you may think. Many of the top designers in the world believe that the website design industry will move toward a structure that is fully customized for different devices, so a simpler layout that fits on all platforms is necessary for any site.

Increased Privacy
In 2015, websites will be designed to maintain the privacy of its user base. Expect to see changes from its policy and terms of service to the way that these crucial legalities are presented to an audience.

Adaptive Design
Adaptive design takes responsive design one step further. Adaptive design gives the user the ability to create an on-demand look for a web design by uploading preferences to a web designer’s layout and receiving those preferences back in real time. Essentially, adaptive design helps take out the middleman when it comes to updating a website.

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Five Tax Tips for Small Business Owners

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If you own a small business, tax season remains one of the most important times of the year. Here are five essential tax tips for small business owners.

Keep tabs on all business expenses

In regards to business expenses, it is critical that you track every single payment. However, business expenses should never be placed on your personal account. For instance, you may need to purchase paper for a fax machine. This is the perfect example of a business expense. Remember, small purchases are just as important as the larger ones.

Home office deductions

If you have transformed an unused bedroom or storage building into a home office, you are likely eligible to receive extra deductions. However, keep in mind that the IRS takes home office deductions very seriously. The home office should always be used for business purposes only. Some of the typical home office deductions include computers, printers, office supplies, electricity, and even furniture.

Remember all of the critical deadlines

While most people understand that the deadline to file annual returns is April 15th, some small business owners forget to pay their estimated taxes. Basically, every small business owner who expects to owe at least $1,000 in taxes will need to make quarterly payments. If you fail to pay your estimated taxes on time, the IRS may charge you a penalty.

Business-related trips

When it comes time to file your taxes, do not forget to include your business-related trips. If you are traveling via car, you will be able to deduct the cost of your fuel. Some of the other business-related deductions include food, interstate highway tolls, cab fees, and the expense of a hotel room. Even short trips to the local post office count. Nevertheless, you still need to keep detailed records of everything.

Never leave money on the table

As a small business owner, you should seek to get as much money as possible from your tax return. According to Choice Accounting Solutions Miami tax accountants, thousands of business owners forget to account for all of their out-of-pocket expenses. After making a purchase, the receipt should be promptly scanned and stored in a fire-proof safe.

There is no overlooking the fact that taxes can have a major impact on the success of a small business. Be sure that you are always prepared for the upcoming tax season.


Victor GonzalezFive Tax Tips for Small Business Owners
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