Why do companies see social media as such an important part of building their brand? Well, when you consider just how often Google changes its algorithm, and how those changes can instantaneously drive down a website’s page views, then it’s fairly easy to see why generating traffic through social media is so important. In fact, when you have the right social media strategy, you are in essence protecting yourself against any future algorithm changes. So, what are some of the ways you can increase your social media engagement?
1. Engage Your Audience in Real-Time
Your customers must come to know that you’re always present, always around and always willing to lend a helping hand. That comes from directly engaging and interacting with your audience in real-time. A timely and well-placed Tweet that coincides with important news showcases your ability to be on the ball and fully aware of what’s going on in your market. Make sure you directly engage your audience in whatever social media platform you choose to work with.
2. Create Groups and Join Forums
Being present on social involves being an active participant and taking part in online discussions. Define the types of social media websites your customers rely upon and start your own group or forum. If your customers are on Facebook, then open a Facebook page and be consistent in how and what you post online. Directly engaging your audience is a surefire way to show that you care and are available to help.
3. Run Your Own Poll/Survey with a Question and Answer Session
Give your customers a reason to interact. Surveys and polls about subjects that matter most to your customers will surely get them thinking. Using online question and answer sessions incentivizes customers to act. It’s a soft sell and it allows you to converse directly with customers while subtly pushing your products and services.
Customers appreciate when you focus on their problems. Polls, surveys and questionnaires sent to your customers, or held online, are great social media outreach tools. If you need help, then a Miami online marketing agency might just be the solution you’re looking for.
4. Live Chat and Free Downloads
Sometimes the best strategy is simply the easiest. This is ultimately why a number of companies provide free downloads in the form of e-books, whitepapers, step-by-step guides and or free products and services. Live chat is another solution you can offer directly from your website that engages your audience and gives them a platform to ask pertinent questions. Ultimately, you want to combine these freebies with the ability to answer any questions your customers might have while they’re on a given webpage.
Most of the Miami website design companies are able to help you directly engage your audience. They can provide invaluable insight into what makes customers tick and what reasons they have for sharing content. Make sure you work directly with your firm of choice by properly measuring results and altering course, if need be.