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The rise of powerful mobile devices and smartphones has increased the need for responsive design. This allows a website to adapt to nearly any device so that it can be clearly seen and used. Unfortunately, not all sites are embracing responsive design. There are seven reasons your website redesign should be responsive.
The first and most important reason is that mobile commerce is growing fast. Consumers today are now using mobile devices to buy items and services quickly. If your website is not accessible through a mobile device, then you will lose out completely on that market segment of consumers. You need a new website with a responsive design so that consumers anywhere using any type of device will be able to buy products from you.
The reality is that a website with a static design or one that uses absolute positioning is not going to be very user-friendly. Anyone without a very specific resolution might have to scroll around just to see an entire page. A user with a high-resolution screen might have images and text so small that it is uncomfortable to look at. A bad user experience means that people are likely to leave your site and go elsewhere fast. Responsive design allows you to improve the user experience. The design makes it possible for all the necessary components and images to be seen at once regardless of the screen size.
Trying to create a complex layout without using responsive design practices can be a real mess. You might be left with a website filled with overly complicated formatting and pages of indecipherable scripting. This means changing even the smallest things on the website will become a monumental task. Allowing a Miami digital marketing agency to redesign your website so that it is responsive will make changing things much easier. You can insert new text or change pictures simply without breaking the entire layout. The fluid layout will just adapt to the changes in most cases.
You want your business website to be taken seriously by consumers, vendors and partners. If you are not using responsive design by this point, then it could hurt your image and brand. Your site might be seen as behind the times or ineffective. If you have a responsive website, then you are taking advantage of the latest technology to create an attractive and functional online presence. This can greatly improve the professionalism and brand of your business.
How search engines see your website can directly contribute to the popularity or anonymity of your business. A low search engine ranking means that your site will be invisible to anyone casually searching for what you are selling. An important factor about responsive design is that search engines want it. A skilled Miami web design firm can create an optimized and responsive site that could easily outperform and outrank lesser sites. This can help to drive more traffic to your website.
Something interesting is that the ability to access a website through a mobile device appears to increase conversions. Mobile devices are becoming an integral part of the purchasing process. They help people to make decisions about what to buy. Moving to a responsive design means that you could start to see a larger number of conversion at a faster rate. This can potentially improve your revenue each year.
A final reason your website redesign should be responsive is so that you are prepared for the future. New devices and technologies are appearing every year. If you have a professionally designed responsive website, then there is every chance that you will be able to take advantage of those new devices with few to no changes. This will keep your company competitive even as things change.