For a long time now, online journalists and bloggers have struggled with how to title their articles so that they will be eye-catching for their audience, but also rank high on Google. There’s a very simple way to do both, and it comes when you properly separate and utilize the Article Title and Page Title.
Just for clarity, the Article title is what your readers see, while the page title is what the search engines value. So, on blogging platforms like WordPress you can write a catchy article title that you know will drive readers to your story and then in a separate area, typically the nifty all-in-one SEO pack, you can enter the page title, which would cater more toward being found on search engines. One of the worst things you can do is write a catchy, but vague title not likely to be picked up by search engines for your article title and then just use the same title for your page. Frankly, the search engines will never bring it to where you want it.
Once you crafted a great title for your article, think about what the article is about, and write a very short thought to sum it up. This can work as your page title as long as you keep it under 60 characters (most search engines won’t look past 60 characters for the page title.) Incorporating key terms into this title is always good practice.
You can always take it a step further and enter a longer description, SEO keywords and metatag data. Thanks to many blog platforms including this step all on the post page.
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