Don’t Waste Your Money On These 3 SEO Services

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Most business owners who are attempting to expand their brand online have a vague idea of what SEO is, but don’t necessarily know how to go about utilizing SEO to help their own business grow. Unfortunately, a lot of major corporations have preyed on business owners’ ignorance about online marketing and have created paid SEO services that are wholly ineffective. Don’t waste your money on these pointless services that won’t give your company the personalized attention that it deserves. Here are three SEO services that you shouldn’t waste your money on, in addition to what you should do instead if you want your business to thrive.

GoDaddy

GoDaddy offers its customers an SEO service for only $2.69 a month. For those who don’t understand SEO or are new to the world of online marketing, this deal sounds like an absolute dream. Who wouldn’t want to get their website on Google and receive a list of these “keywords” we’ve been hearing so much about?

Unfortunately, GoDaddy is pretty much counting on the fact that most website owners are uninformed about SEO. To put it in very basic terms, GoDaddy will submit your website to search engines and give you a list of keywords, i.e., phrases that are popularly searched on Google and Yahoo that pertain to your business that you should include on your website to generate traffic.

Even the most technological greenhorn could master what GoDaddy does for its SEO customers in an afternoon. Furthermore, GoDaddy is offering SEO services the same way that McDonalds is providing nutrition. What GoDaddy is offering isn’t really SEO, it’s an incredibly basic plan that is unlikely to do anything significant for your business. Despite its low cost, this is an extremely pointless SEO option and highly inadvisable for business owners.

Yelp

Yelp is a company that has gained popularity for all the wrong reasons. The concept of Yelp is noble enough: give customers a platform through which to honestly review their experiences with different businesses.

Unfortunately, Yelp saw an opportunity to make an unscrupulous buck and jumped on it. Yelp offers monthly services that purport to offer SEO and increased visibility to businesses that sign up. However, Yelp’s program will do very little to increase your business’ search engine ranking. It won’t even improve your visibility amongst Yelp search results. All Yelp’s program really does is to raise the good reviews of your business and conceal the bad ones. Essentially, this company is blackmailing small businesses into paying to only display the good reviews and censor the bad. Even if your company has received negative attention on Yelp, don’t give in. Instead, work with a reputable SEO agency to improve your company’s presence online.

Yellow Pages

Unfortunately, the familiarity of the Yellow Pages brand causes a lot of customers to erroneously sign up for their SEO service, which costs a whopping near $300 a month. While Yellow Pages offers slightly more than GoDaddy, it ultimately falls incredibly short. It mostly promotes your business on its own website. While Yellow Pages does have widespread recognition as a brand, it is not nearly as popular as Google or Yahoo. Thus, this investment is not even a bit worth the cost.

Conclusion

Ultimately, there is one big thing to remember. Massive corporations like GoDaddy, Yelp and Yellow Pages couldn’t possibly give all of their SEO clients one-on-one attention. Don’t pay for a generic SEO service from one of these giant corporations. Instead, work with an SEO agency that will assign actual people to work with you and help your business to grow and thrive.


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Victor GonzalezDon’t Waste Your Money On These 3 SEO Services
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4 Marketing Hacks You Can Implement Today

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Marketing is essential to build a brand whether you are working with an existing company or looking to launch a new business entirely. Understanding a few growth marketing hacks that you can implement today is ideal when you are looking to generate new leads while increasing overall income and sales for your company.

Utilize Multiple Social Media Platforms

Using multiple social media platforms simultaneously is essential when looking to build a following while gaining traction with an online marketing campaign. Using more than one social networking community is a way to quickly communicate with hundreds or thousands of users by implementing trending keywords or hashtags with posts and updates you share.

Create and Use a Genuine Voice

Using a genuine voice that connects personally to your readers and online followers is also advisable when building a brand’s image in any industry online. Having a genuine voice is a way to stand apart from companies who avoid connecting with users and sounding authentic. Standing apart from competition by giving users more individual treatment is a way to gain customer loyalty and to gain additional referrals to other users in the future.

Update With Consistency

Updating weekly, bi-weekly or even monthly is a way to reassure customers of your relevance online. Updating with consistency is a key factor to keep in mind any time you are growing a new business or brand.

Track Online Marketing Campaigns

Analytic programs, tools and software are available to track online marketing campaigns you launch when promoting new products and services. Tracking online campaigns you have running is a way to pinpoint your demographic while getting to know what your visitors and customers are searching for when arriving at your site.

Using a few marketing tips and hacks can ultimately allow you to outperform competition in your market or niche while also building a professional appeal to potential customers or clients. Understanding marketing tactics that are most beneficial today allows you to gain insight into delivering what your customers truly want from your business model.

Victor Gonzalez4 Marketing Hacks You Can Implement Today
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