Victor Gonzalez, Author at POP Creative - Page 2 of 4

Author Archives: Victor Gonzalez

Online Marketing

5 Steps to Improving Your Google AdWords Campaign

Posted on by Victor Gonzalez

Running a Google Adwords campaign is a proven strategy when looking to increase targeted traffic. However, it’s not just a plug-and-play process. There are a number of potential pitfalls that can all but destroy your digital advertising budget. However, these … Continue reading

Web Design

Questions That’ll Help You Decide if You Should Redesign Your Website

Posted on by Victor Gonzalez

Your website is an invaluable marketing tool that can generate high-quality leads while lowering your costs of getting new customers. However, while generating leads, and reducing your costs of customer acquisition, are definite selling points, the biggest selling point includes … Continue reading

Online Marketing

Five Basic Rules to Follow When Launching Your Online Marketing Campaign for Your Small Business

Posted on by Victor Gonzalez

Online marketing helps small businesses create a level playing field against their larger, more established and better-financed competitors. However, while the costs of building an online brand are significantly lower when compared to conventional strategies, that doesn’t necessarily mean that … Continue reading

Search Engine Optimization

How to Build a Sustainable Long-Term SEO Strategy: 5 Keys to Remember

Posted on by Victor Gonzalez

Whether it’s Panda, Hummingbird, or even Mobilegeddon, keeping track of Google’s algorithm changes can easily be considered a full-time job. In fact, it’s common for Google to change their algorithm at least once a day. This is ultimately why having … Continue reading

Social Media Marketing

Unlock the Power of Instagram for Small Business: Four Tips to Take Your Instagram Marketing to the Next Level

Posted on by Victor Gonzalez

Nowadays, the question isn’t whether or not small businesses should be using social media as a marketing tool, but rather how they pursue their marketing strategies across different social media platforms. While Twitter and Facebook still reign supreme, more and … Continue reading

Social Media Marketing

How to Achieve Massive Growth on Facebook: 4 Tips to Build and Expand Your Audience

Posted on by Victor Gonzalez

The golden age of Facebook was a great time for internet marketers. When Facebook first expanded from a university student-only service to a platform that anyone could use, marketers and small business owners struck while the iron was hot and … Continue reading

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