Unique eCommerce Marketing Trends

When it comes to the world of eCommerce, you are always up for some stiff competition, regardless of the industry you are in. It seems that everyone is selling stuff online these days, and with sites like eBay and beezid offering simple and incredibly cheap ways to sell things even as a complete layman to online selling, even the largest retailers are being undercut on their prices by stay-at-home parents and people simply trying to unload used goods.

For these reasons, it is important to do your research and employ new and unique eCommerce methods so that your store stands out. Here are a couple of the best ways you can do that.

– Promote Unique Products – One of the most popular eCommerce stores is Esty, which actually helps budding artists sell their jewelry, paintings, clothing and other items. A lot of these items are one-of-a-kind, so if an Esty store gets high praise, the owner may be in for a huge pay day. Not all eCommerce stores are able to offer one-of-a-kind products, but it is likely that you sell at least one unique item that has a limited availability. Market that item as one of your most important. Highlight it on your website and social media accounts, letting people know that there is only a limited quantity available. If people think this is their last chance to snag something they want, they are more likely to take the leap and just buy it.

– Mobile eCommerce – It’s important that your eCommerce site be mobile-friendly. Many people are shopping straight from their phones and tablets these days, so if you don’t have an app, and your site is not mobile-friendly, you are immediately losing out on a large customer-base. Think Mobile with Google recently released a report stating that 81% of Smartphone users access the internet on their device and 59% of them surf the net while waiting for appointments and other occasions. Many of these users will shop from their devices to save time.

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