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Online Marketing

5 Steps to Improving Your Google AdWords Campaign

Running a Google Adwords campaign is a proven strategy when looking to increase targeted traffic. However, it’s not just a plug-and-play process. There are a number of potential pitfalls that can all but destroy your digital advertising budget. However, these … Continue reading

Web Design

Questions That’ll Help You Decide if You Should Redesign Your Website

Your website is an invaluable marketing tool that can generate high-quality leads while lowering your costs of getting new customers. However, while generating leads, and reducing your costs of customer acquisition, are definite selling points, the biggest selling point includes … Continue reading

Online Marketing

Five Basic Rules to Follow When Launching Your Online Marketing Campaign for Your Small Business

Online marketing helps small businesses create a level playing field against their larger, more established and better-financed competitors. However, while the costs of building an online brand are significantly lower when compared to conventional strategies, that doesn’t necessarily mean that … Continue reading

Search Engine Optimization

How to Build a Sustainable Long-Term SEO Strategy: 5 Keys to Remember

Whether it’s Panda, Hummingbird, or even Mobilegeddon, keeping track of Google’s algorithm changes can easily be considered a full-time job. In fact, it’s common for Google to change their algorithm at least once a day. This is ultimately why having … Continue reading

Social Media Marketing

Unlock the Power of Instagram for Small Business: Four Tips to Take Your Instagram Marketing to the Next Level

Nowadays, the question isn’t whether or not small businesses should be using social media as a marketing tool, but rather how they pursue their marketing strategies across different social media platforms. While Twitter and Facebook still reign supreme, more and … Continue reading

Social Media Marketing

How to Achieve Massive Growth on Facebook: 4 Tips to Build and Expand Your Audience

The golden age of Facebook was a great time for internet marketers. When Facebook first expanded from a university student-only service to a platform that anyone could use, marketers and small business owners struck while the iron was hot and … Continue reading

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