Following the release of the most viral video in history, Kony2012, social media was all abuzz for the “Cover the Night” Campaign set to take place on April 20, 2012. If you have not heard about this event yet, it’s too late to attend, but you have probably seen some of its effects. The idea was to make the leader of the LRA in Uganda, Joseph Kony, famous for his crimes against children by plastering each city with posters and other propaganda. People may not know who Kony is, but after April 20, the plan was that they would.
Sadly, a lot of the hype surrounding the controversial video died down long before the event. Also, the arrest of filmmaker, Jason Russell, for a very public meltdown didn’t help the cause either. Activists throughout the country still participated in “Cover the Night,” however, according to Minnesota Daily, “news outlets across the world reported paltry turnouts for Cover the Night.”
Although the cause suffered a huge drop in interest, some people still did participate and on the morning of April 21, 2012, many people across the country woke up to neighborhoods covered in Kony2012 posters.
It seems that “Cover the Night” was not as much of a success as the makers of Kony2012 had hoped. However, it seems that, although the message is still considered controversial, the video got a lot of people talking.