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5 Most Effective Digital Marketing Strategies You Can’t Miss

August 28, 2023 POP TEAM Online Marketing

Hey there, are you looking to boost your business and reach more customers online? Of course, you are. The digital world offers so many opportunities if you know how to make the most of them. The key is having solid digital marketing strategies to help you connect with your audience and drive real results.

In this article, we’re going to break down the 5 most effective digital marketing strategies that every business needs to be using. Some of these you may already be familiar with, but others could be game-changers for your company. Each strategy is practical, proven, and ready to implement right away.

Whether you’re just getting started with digital marketing or you’re looking to enhance your existing efforts, these 5 strategies will help you increase traffic, generate more leads, build your brand, and ultimately boost your conversion. Let’s dive in and take your digital marketing to the next level!

Search Engine Optimization

To get found online, you need search engine optimization or SEO. It helps search engines like Google find and rank your website higher in the search results. The higher your ranking, the more people will click and the faster your business will grow.

Keywords

Choose keywords that your target customers actually search for. Do research to find the most popular and relevant keywords for your industry and location. Use these keywords in your page titles, content, image names, meta descriptions, and alt text.

High-Quality Content

Create content centered around your target keywords. Aim for 1,000-2,000 words per post to rank well. Use your keywords in the content in a natural way, not just stuffed in there. Update your blog weekly or monthly to keep search engines coming back.

Technical SEO

Make sure your website’s technical elements are optimized. This includes having a mobile-friendly responsive design, fast loading times, secure HTTPS URLs, and an XML sitemap to help search engines index all your pages.

Build Quality Backlinks

Earn high-quality backlinks from other authoritative industry websites. Guest blog, get interviewed, submit infographics to content aggregators, and promote your content on social media. Backlinks pass “link juice” and credibility, which helps with search rankings.

Local SEO

If you have a local business, focus on local SEO (Search Engine Optimization) to rank higher in local search results. Optimize your Google My Business listing, get reviews from customers, create location pages on your site, use your city and state name in page titles and content, and get citations and backlinks from local organizations.

SEO does take time, but by following these key strategies you’ll be well on your way to dominating the search engines and growing your digital presence. The rewards of higher traffic and more customers will make all your efforts worthwhile.

Pay-Per-Click Advertising

Pay-per-click advertising, or PPC, is one of the quickest ways to drive targeted traffic to your website. With PPC, you pay only when someone clicks your ad. The major players are Google Ads and Facebook Ads.

Google Ads

Google Ads lets you show text ads at the top of the search results page. You choose keywords related to your business and set a budget for how much you’re willing to pay per click. The higher your bid and the more relevant your ad, the higher it will appear on the page.

To get started with Google Ads:

Choose a campaign type: Search Network, Display Network, or Shopping. Search Network shows ads on Google Search. Display Network shows ads on other sites and apps. Shopping promotes your products on Google.
Select keywords and set your budgets. Bid on keywords that potential customers would search for. Set daily and monthly budgets to control costs.
Create eye-catching text ads. Include a headline, descriptions, and a display URL. Make them compelling!
Optimize and adjust. See which keywords and ads perform best, then adjust bids and budgets accordingly. Measure results with analytics and conversion tracking.

Facebook Ads

Facebook Ads lets you show image ads and video ads to Facebook users. You can target ads based on location, demographics, interests, behaviors, and more.

To start with Facebook Ads:

Choose your ad objective: brand awareness, traffic, conversions, etc. The objective determines how your ads are optimized.
Define your audience. Select age, location, interests, behaviors, and other targeting options. The more specific the audience, the better.
Design your ad creative. Upload eye-catching images or videos that will resonate with your audience. Include a clear call to action.
Set a budget and schedule. Decide how much you want to spend each day and for how long the ads will run. $5 to $20 per day is a good start.
Analyze and optimize. See how your ads perform and make changes to improve results. A/B tests different versions of your ads and targets for the best ROI.

With regular optimization of keywords, audiences, ads, and budgets, PPC can drive a steady stream of qualified leads and customers to your business. The key is to start small, test, analyze, and scale what works!

Social Media Marketing

Social media marketing refers to the use of social media platforms like Facebook, Instagram, and Twitter to promote your business and engage with your target audience. It’s one of the most effective digital marketing strategies today.

Build your presence

The first step is to establish profiles on major social networks. Optimize your profiles with an eye-catching profile picture, cover photo, and bio highlighting what you do. Post regularly to keep your audience engaged. Consistency is key.

Engage your audience

Don’t just broadcast sales pitches. Share helpful content, behind-the-scenes photos and videos, fun facts, polls, and more. Engage with your followers by replying to their comments and messages. Ask questions to spark discussion. Tag influencers or industry leaders to join the conversation.

Run promotions and contests

Social media is a great place to run giveaways, sweepstakes, coupons, and contests. Offer exclusive discounts and promotions to your followers. This boosts engagement and goodwill.

Advertise on social media

Most major platforms offer paid advertising options like promoted posts, stories, and reels to boost reach and traffic. Target your ads to your ideal audience based on location, interests, behavior, and more. Start with a small budget and scale up as you see results.

Analyze and optimize

Use built-in analytics tools to see what’s performing well and make changes to underperforming content or ad campaigns. Look for trends in your audience’s interests and behaviors. Post at optimal times based on when your followers are most active. Make improvements to get the biggest return on your social media marketing efforts.

With an active social media presence and the right promotion strategy tailored to your business goals, social media marketing can be an invaluable way to raise brand awareness, engage your customers, and drive sales. But remember, social media changes fast, so keep learning and optimizing to stay ahead of trends.

Content Marketing

Content marketing involves creating and distributing valuable, relevant content to attract and retain customers. It establishes your brand as an authority in your industry. The key is to post engaging content on a consistent basis.

Blog posts

A blog is a must-have for any content marketing strategy. Aim for 2-3 posts per week, around 500 to 700 words. Focus on topics your target audience cares about, like industry news, tips, insights, and how-to guides. Share the latest techniques, tools, and advice to establish your expertise. Promote your blog posts on social media to increase traffic.

Videos

Video is an extremely effective way to share content. Create short explainer videos, product demos, behind-the-scenes footage, or interview industry experts. Post videos on your website and channel, then promote them on social media platforms like YouTube, Facebook, Instagram, and LinkedIn. Viewers tend to engage more with visual content.

Infographics

Infographics are visual representations of data, stats, or knowledge. They are eye-catching and make information easy to understand. Find statistics, facts, or surveys related to your industry and turn them into a shareable infographic. Post them on your website, social media, and content platforms like Medium. Infographics are highly shareable, which can significantly increase your reach.

Case studies

Case studies demonstrate how your product or service solved a customer’s problem. Interview clients about the challenges they faced, solutions provided, and results achieved. Share their stories on your website and social media. Case studies build trust and help potential customers understand the value you provide.

Newsletters

Email newsletters keep your subscribers up-to-date with your latest blog posts, videos, promotions, and company news. Aim for a monthly or weekly newsletter. Keep them brief, around 5 to 10 items, with snippets for each article or video and links to read more on your website. Newsletters are a direct line of communication to your customers.

Content marketing requires consistency and patience, but by providing valuable and relevant content to your target audience on a regular basis, you can establish your brand as an industry leader and authority. Focus on a mix of content types like blog posts, videos, infographics, case studies, and newsletters. With time, you’ll gain more traffic, leads, and loyal customers.

Email Marketing

Email marketing is one of the most effective digital marketing strategies. It allows you to reach your audience directly in their inbox. When done right, email marketing has an excellent return on investment. Here are some tips to make the most of your email marketing campaigns:

Build your email list

The first step is gathering email addresses from your website visitors and social media followers. Offer an incentive like a coupon or free ebook in exchange for their email. Make it easy for people to subscribe to your website and social media profiles. Your email list is one of your most valuable assets, so grow it consistently over time.

Design professional emails

Your emails represent your brand, so make sure they look polished and professional. Include your logo, an eye-catching subject line, a clear call-to-action, and an uncluttered layout. Test different email designs to see which ones get the best open and click rates. Keep your content concise, scannable, and solution-focused.

Send regular newsletters

Send a weekly or monthly newsletter to stay in regular contact with your subscribers. Share blog posts, promotions, industry news, and company updates. Keep the content balanced by including things that are both promotional and educational or entertaining. Track open and click rates to see what content resonates most with your audience.

Run strategic campaigns

Use your email list to run strategic campaigns like flash sales, product launches, webinars, and events. Time your campaigns around holidays and events for the best results. For example, run a back-to-school campaign in August or a New Year’s resolution campaign in January. Use email to keep people engaged with your brand all year long.

Measure and optimize

Use email metrics like open rates, click rate bounces, and unsubscribes to see how your campaigns are performing. Make changes to improve your results over time. Consider A/B testing different email elements like subject lines, content, images, and call-to-action buttons to determine the most effective combinations. With regular testing and optimization, you’ll achieve the best results from your email marketing.

Conclusion

So there you have it, the top 5 digital marketing strategies that will help propel your business forward. Now it’s up to you to implement them and see the results. Don’t feel overwhelmed – start with just one or two strategies at a time. Pick the ones that excite you the most or that you think will resonate most with your target audience. With consistency and persistence, these strategies can help transform your online presence and boost your bottom line. What are you waiting for? Pick a strategy and get started today. The digital world is your oyster – now go out and make the most of it!

Looking for a reliable digital marketing agency to help you create and optimize your online marketing efforts? Pop Creative is one of the most trusted digital marketing agencies in South Florida that drives results. Call 786-477-6760 or request a FREE quote today.

The Power of Backlinks: Why They Matter for SEO

August 25, 2023 POP TEAM Online Marketing, Search Engine Optimization

So you’ve built a great website, filled it with high-quality content, and now you’re wondering why you’re still not ranking well in search engines. The missing ingredient is likely backlinks. Backlinks are links from other websites that point back to your site. They are one of the most important ranking factors for search engines like Google because they demonstrate your authority and credibility. The more high-quality backlinks you have from authoritative sites in your industry, the higher you’ll rank in the search results.

What Are Backlinks and Why Are They Important?

Backlinks are links from other websites that point back to your site. They’re one of the most important factors in search engine optimization (SEO) because search engines like Google use them to determine how authoritative and trustworthy your site is.

Why do backlinks matter?

Backlinks have a huge influence on your search rankings. The more high-quality backlinks you have from authoritative sites, the higher you’ll rank in search results.

Backlinks act as “votes” for your site. The more votes you get from influential sites, the more search engines will trust you.
Backlinks also help search engines discover your content. The crawlers that index the web follow links between sites, so more backlinks mean more opportunities for the crawlers to find your site.

How do I build high-quality backlinks?

The key is earning backlinks naturally through great content and outreach. Here are some tips:

Create link-worthy content. Publish content that provides value to your readers and that other sites would want to link to. Things like in-depth guides, data studies, and resources are good options.
Do outreach to high-authority sites. Contact influencers and media publications in your industry and pitch them to link to your content. But only do this with extremely high-value content.
Build relationships. Comment on other blogs, participate in forums and make genuine connections with people who may be interested in linking to your site. Don’t just ask for links right away.
Use tools to find link opportunities. Tools like Buzzstream, Ahrefs, and Majestic SEO can help you find relevant high-authority sites to reach out to. They also help you monitor your existing backlinks.

By creating great content, building relationships, and consistent outreach, you’ll develop a strong backlink profile and see significant improvements in your search rankings. The effort is well worth it!

How to Build High-Quality Backlinks

Building high-quality backlinks to your site is key for ranking well in search engines like Google. How do you go about getting good backlinks? Here are some tips:

Focus on relevance

Look for sites that are relevant and authoritative in your industry or niche. Backlinks from these sites carry more weight. Do some research to find influencers, popular blogs, news sites, and resources in your field. Pitch them to earn a backlink.

Provide value

The best way to get a site to link back to you is by giving them something of value. This could be an interesting guest post, an insightful infographic, a useful tool or resource, or data from an original study. Make it easy for them to link back by including an author bio with a link to your site.

Build relationships

Don’t just drop an email out of the blue asking for a backlink. Build real relationships with other site owners and influencers. Engage with them on social media, comment on their blog posts, and link to their content. When the time is right, you can reach out about a backlink. But do it in a genuine, mutually beneficial way.

Diversify anchor text

Use a mix of your target keyword, brand name, and generic terms like “click here” for your backlink anchor text. Having too many backlinks with the exact same anchor text can look unnatural to search engines.

Monitor and maintain

Keep track of all your backlinks to make sure they remain live and point to the correct page. Check referral traffic in your analytics to see which backlinks are sending the most traffic. Reach out and build stronger relationships with those sites. Keep earning new high-quality backlinks over time to maintain and improve your search ranking.

Best Backlink Building Strategies for 2023

Building high-quality backlinks to your website is one of the best ways to improve your search engine optimization (SEO) and rankings in 2023. Here are some of the top backlink-building strategies to focus on:

Guest Blogging

Guest blogging on other websites is an easy way to earn backlinks. Look for websites in your industry that accept guest posts and pitch them your content ideas. When they publish your post, they’ll include a link back to your site. Aim for guest blogging on authoritative sites with a high domain authority and page authority.

Broken Link Building

Find broken links on other websites and pitch them your content as a replacement. Explain that you have a relevant, high-quality resource they could link to instead. This is an easy way to pick up high-value backlinks from authoritative sites.

Resource Page Link Building

Build relationships with other websites and ask them to include your content on their resource or “best of” pages. Having a link on an authoritative site’s resource page passes tremendous SEO value. Offer to include their content on your resource pages as well.

Digital PR

Pitch journalists, bloggers, and influencers to help spread the word about new content, tools, data, or resources on your website. Let them know you’re available as an expert source for future stories as well. The backlinks and brand exposure gained through digital PR are very powerful for SEO.

Competitor Backlink Analysis

Analyze the backlinks pointing to your competitor’s websites and reach out to the sites linking to them. Explain that you have similar or better content and resources they may want to consider linking to as well. This allows you to gain backlinks from authoritative sites that your competitors already have links from.

Building a diverse range of high-quality backlinks from authoritative websites is the key to dominating search rankings in 2023 and beyond. Focus on the strategies above and make backlink building a priority in your SEO efforts for the best results.

Conclusion

So there you have it, the power of backlinks and why they’re so critical for search engine optimization and ranking highly in Google. Build high-quality, relevant links to your website and you’ll reap the rewards with increased organic traffic and visibility. While it can take time to build a strong backlink profile, the effort is well worth it. Keep working at it each week, month after month, creating and earning more links from authoritative sites in your niche. Before you know it, you’ll have built a powerful network of backlinks that will propel your site to the top of the SERPs. The power of backlinks is real, so get out there and start link-building today. Your search rankings and traffic will thank you for it.

Looking for a reliable digital marketing agency to help you optimize your business’s searchability? Pop Creative is one of the most trusted digital marketing agencies in South Florida that drives results. Call 786-477-6760 or request a FREE quote today.

Google My Business: Your Key to Local Search Dominance

August 21, 2023 POP TEAM Online Marketing, Search Engine Optimization

Ever wondered how some businesses seem to dominate the local search results in Google Maps and search? The answer is simple: Google My Business. As a business owner, claiming and optimizing your Google My Business listing should be one of your top priorities. It’s your key to appearing prominently in the local search results for your target customers.

When people search for businesses like yours, you want your name and information to appear at the top of the list. Google My Business makes that possible. It’s a free tool that allows you to input all the details about your business so you can rank higher in Google’s local algorithm. You can add your business name, address, phone number, website, photos, videos, and more. The more complete and optimized your listing is, the better your chances of ranking well and driving new local customers and sales. If you’re not taking advantage of this powerful free resource, you’re missing out on connecting with potential new customers that are actively searching for businesses like yours. Make claiming and optimizing your Google My Business listing a priority this week. Your business success could depend on it.

What is Google My Business and Why it Matters

Google My Business is Google’s free tool for local businesses to manage their online presence across Google Search and Maps. It’s your key to showing up prominently in local search results and getting discovered by customers.

Why it Matters

As a local business owner, ranking highly in local search results is critical to your success. Over 50% of searches on Google have local intent, meaning people are looking for nearby businesses, stores, or services. If you’re not optimizing your Google My Business listing, you’re missing out on a huge opportunity.

Here are a few of the major benefits of Google My Business:

Appear in the Local Pack. The top 3 businesses that show up prominently in local search results, with info like your address, hours, and photos. This prime real estate gets a lot of clicks.
Improve your local SEO. By fully optimizing your listing with relevant details, you can rank higher in local search and drive more traffic to your website or store. Use important keywords in your business name, description, and categories.
Build trust and credibility. A complete and verified Google My Business listing establishes your business as legitimate and reputable in the eyes of customers. It’s a chance to share authentic photos, positive reviews, and helpful information about your company.
Insights to improve your marketing. Google My Business provides data on how people interact with your listing like how many views, searches, clicks, calls, or directions requests you’re getting. Use these insights to better reach potential customers.

Google My Business is the foundation for local search success. Put in the effort to optimize your listing and you’ll reap the rewards through increased visibility, traffic, and ultimately, revenue. It’s worth the investment for any local business.

How to Optimize Your Google My Business Listing

To get the most out of your Google My Business listing, you’ll want to optimize it. Here are some tips to improve your ranking and visibility:

Choose a memorable business name and profile photo. Having an eye-catching name and photo helps you stand out from the competition. Make sure your business name, address, and phone number are up-to-date and accurate.

Fill out your business description. This is your chance to tell potential customers about your business. Mention your products, services, hours of operation, and anything else that makes you unique. Aim for 2-3 short paragraphs.

Post photos of your business. Images help bring your listing to life. Add photos of your storefront, products, staff, and customers. Post at least 5-10 high-quality photos.

Respond to reviews. Reply to both positive and negative reviews in a professional, polite manner. Thank happy customers and address any concerns. Responding to reviews builds trust and shows you value feedback.

Add a business website and social media links. Provide links to your official website, Facebook, Twitter, and other social media profiles. This makes you look more credible and gives customers more ways to connect with your business.

Continuously update your listing. Update details like your hours of operation, products, services, photos, and videos regularly. An outdated listing won’t rank as highly and won’t provide an optimal customer experience. Stay on top of it!

Following these best practices will help boost your visibility in local search results. An optimized Google My Business listing is a key part of any effective local SEO strategy. Put in the work now and reap the rewards through increased foot traffic and revenue!

Advanced Google My Business Tactics to Boost Local Rankings

Once you’ve claimed and optimized your Google My Business listing, it’s time to take it to the next level. Here are some advanced tactics to improve your local search rankings and visibility.

Encourage customer reviews

Customer reviews are social proof that builds trust in your business. Politely ask happy customers to leave you a review on your Google My Business listing. Respond to both positive and negative reviews promptly and professionally. Keep a positive attitude in your responses to negative reviews.

Post regular updates

Post updates, events, news, and photos to your Google My Business account twice per month or more. Updates keep your listing active in Google’s eyes and give customers a reason to check in on your profile. Share details on sales, new products, awards, or community involvement.

Build your Q&A

The Q&A feature allows customers to ask questions about your business, products, or services and get answers from you directly. Provide prompt, thorough, and helpful responses to questions to build your credibility and authority. Check your Q&A regularly and reply to new questions within 24 hours.

Add high-quality photos

Photos bring your listing to life and help you rank higher in image searches. Post at least 5-10 high-resolution photos of your business, staff, products, services, and events. Photos should be well-lit, in focus, and showcase the best your business has to offer. Update your photos every few months to keep things fresh.

Create blog content

Start a business blog and link to posts from your Google My Business account. Fresh, high-quality content that mentions your business name, location, and products or services will give Google more reasons to rank your listing prominently in local search results. Blog about your industry, community involvement, staff highlights, new products, or behind-the-scenes stories.

Using these advanced techniques will strengthen your online presence, build a loyal customer base and achieve local search dominance. Consistency and active engagement are key, so commit to optimizing your Google My Business listing over the long run.

Conclusion

You’ve learned about the power of Google My Business and how it can transform your local search presence. Now it’s time to take action. Connect your business and start optimizing your listing. Choose eye-catching photos, craft an enticing description, and engage with customer reviews and Q&A. The more you put into your Google My Business profile, the more you’ll get out of it. People will start to find you when searching for businesses like yours in your area. Your phone will ring more often. Foot traffic will increase. And before you know it, you’ll be dominating the local search results and bringing in new customers every single day through the power of Google. What are you waiting for? Start boosting your local search rankings now. The rewards are huge for those who make the effort.

Looking for a reliable digital marketing agency to help you create and optimize your Google My Business Profile? Pop Creative is one of the most trusted digital marketing agencies in South Florida that drives results. Call 786-477-6760 or request a FREE quote today.

Top 3 Reasons to Leave Digital Marketing to the Pro

August 11, 2023 POP TEAM Online Marketing

You know your business inside and out. You have amazing products and services and are eager to share them with the world. But when it comes to promoting your brand online, it’s best to leave that to the digital marketing experts. Here are three reasons why.

Digital marketing is constantly evolving. New social media platforms emerge. Google updates its algorithm, and influencer marketing becomes more sophisticated. There’s no way you can stay on top of all the trends while also running your business. Digital marketing agencies live and breathe this stuff. They test and optimize hundreds of campaigns to see what works. Let them handle the latest digital marketing strategies so you can focus on what you do best.

1. The Complexities of Digital Marketing Today

The digital marketing landscape today is complicated, to say the least. There are so many moving parts — SEO, social media, PPC ads, email marketing, and more — that keeping up with the latest trends and best practices is a full-time job.

Too Many Platforms and Channels

These days, you have to be on multiple social platforms like Facebook, Instagram, and YouTube, not to mention managing a blog and email newsletter. Figuring out the best way to distribute your content across channels and build your audience on each platform requires serious expertise.

Constant Algorithm Changes

From Google Ads to Facebook to SEO, algorithms are always changing. What worked yesterday may not work today. Digital marketing pros devote huge amounts of time to staying on top of algorithm updates to ensure your marketing dollars are spent as efficiently as possible.

Measuring and Optimizing Performance

In digital marketing, if you can’t measure it, you can’t improve it. There are so many metrics to track — CTRs, conversion rates, ROI, etc. — and making sense of all the data to optimize your campaigns is complicated. Digital marketers have the knowledge and tools to analyze performance and make data-driven decisions to improve results.

The bottom line? Digital marketing today is incredibly complex with many moving parts. Leave it to the experts so you can focus on running your business. Your time and money will be well spent, and your digital marketing results will show it.

2. The Expertise and Resources Needed for Success

To be successful at digital marketing, you need expertise and resources that most individuals or small businesses simply don’t have.

The Latest Tools and Technology

Staying on top of trends requires constant learning and evaluating new tools. From social media platforms to marketing automation software, the digital landscape is constantly changing. For the best results, you need experts who live and breathe this stuff.

Data Analysis and Optimization

Today’s digital marketing is highly targeted and data-driven. Experts have the knowledge and skills to analyze data, uncover insights, and optimize your campaigns for the best ROI. They can see how people are engaging with your brand and make improvements to better reach your goals.

Content Development

Creating content that resonates with your target audience and inspires action takes serious skill. Professional writers and designers keenly understand what types of content will work best for your needs. They can develop a content strategy, craft social media posts, blog articles, videos, graphics, and more.

Managing Complex Campaigns

Implementing an effective digital marketing campaign involves coordinating many moving parts across multiple channels. Experts have the experience to handle paid advertising, email marketing, social media, SEO, and beyond. They keep all the details straight so you can focus on running your business.

Rather than struggling with skills and strategies you haven’t mastered, leave digital marketing to the professionals. Their expertise and resources will help you achieve better results, often at a lower overall cost. Focus on what you do best and let the experts elevate your online presence.

3. Professionals Stay on Top of the Latest Trends

As digital marketing professionals, it’s our job to stay on the cutting edge of trends in the industry. Things move fast, and what’s new today could be old news tomorrow. Here are a few ways we make sure we keep our skills and knowledge up-to-date:

We continuously research and expand our expertise. We read studies, reports, and news articles daily to discover the latest tools, platforms, and strategies. We also take courses and get certified in new areas like social media marketing, content creation, and search engine optimization. Expanding our knowledge helps us better serve our clients.
We test new tactics and analyze the results. We’re not afraid to experiment with emerging techniques, then study how they perform to determine if they’re worth implementing long-term. For example, we may test a new social sharing strategy for a month to see if it boosts traffic and engagement. If it does, we roll it out to other clients.
We stay active in the digital marketing community. We join forums and LinkedIn groups and attend industry conferences and events. Connecting with other professionals is one of the best ways to share ideas, learn new skills, and build our network. Collaborating and exchanging insights with peers keeps us at the forefront of trends.
We adapt quickly to changes. Google frequently updates its algorithms, social networks release new features, and influencer platforms rise and fall. As professionals, we have to pivot fast to take advantage of new opportunities and overcome challenges. If something isn’t working, we change course to find a solution that does. Staying nimble and open-minded is key.

In the end, keeping up with trends in digital marketing is an ongoing process that requires continuous dedication and learning. But by following the latest news, expanding our knowledge, testing new strategies, connecting with other pros, and adapting quickly, we can provide the best results for our clients. Our expertise and experience in navigating an ever-changing field set us apart.

Conclusion

So there you have it, three compelling reasons why digital marketing is best left to the professionals. Between the constantly shifting algorithms, the need to stay on the cutting edge of trends, and the time required to do it all effectively, doing your own digital marketing is a recipe for frustration and subpar results. Focus on what you do best in your business and leave the digital marketing to experts who live and breathe it. Your sanity and business success will thank you. Let the pros handle it so you can get back to running your company with the peace of mind that your online marketing is in good hands.

Looking for a reliable digital marketing agency? Pop Creative is one of the most trusted digital marketing agencies in South Florida that drives results. Call 786-477-6760 or request a FREE quote today.

How to Enhance Brand Messaging Through Fonts

June 21, 2023 POP TEAM Branding, Online Marketing

The Art of Typography: Enhancing Brand Messaging through Fonts

In the world of branding and design, every element matters – from the color palette to the imagery. But one often underestimated yet powerful tool is typography. The art of selecting and using fonts can have a profound impact on brand messaging and how your audience perceives your brand. In this blog, we’ll explore the art of typography and how it can enhance your brand’s messaging and identity.

The Power of First Impressions:

Typography is often the first visual element your audience encounters. Whether it’s on your website, packaging, or marketing materials, the font choice sets the tone for how your brand is perceived. A bold, modern font may convey confidence and innovation, while a classic serif font might evoke a sense of tradition and elegance. Understanding the personality and values of your brand is crucial in choosing the right font that aligns with your message.

Creating Visual Hierarchy:

Typography plays a vital role in creating a visual hierarchy in your brand’s messaging. By varying font sizes, weights, and styles, you can guide your audience’s eyes to the most important information. Headlines should be bold and attention-grabbing, while body text should be easily readable. Consistent use of fonts across different materials reinforces brand recognition and helps establish a cohesive identity.

Evoking Emotions:

Just like colors, fonts have the power to evoke emotions. Script fonts with elegant flourishes can create a sense of sophistication and luxury, while sans-serif fonts often feel modern and minimalistic. Consider the emotions you want to elicit from your audience and choose fonts that resonate with those feelings. Remember, the right font can subconsciously influence how your brand is perceived.

Legibility and Readability:

While creativity is essential in font selection, it should never come at the expense of legibility and readability. No matter how beautiful a font is, if it’s challenging to read, it may turn off your audience. Always prioritize legibility, especially in longer blocks of text, such as on your website or marketing materials.

Differentiating Your Brand:

Typography can be a powerful tool in setting your brand apart from the competition. Choosing a unique or custom font can make your brand instantly recognizable and memorable. Custom typography can also be an excellent way to reinforce your brand’s personality and values, making it an integral part of your visual identity.

Consistency Across Platforms:

In today’s multi-platform world, consistency is essential. Ensure that your chosen fonts are readily available and compatible across different devices and software. The same font used on your website should be available for use in your print materials and other digital assets.

Testing and Refining:

As with any aspect of branding, testing and refining your font choices are essential. A font that looks perfect on a computer screen may not have the same impact when printed on the packaging. Don’t be afraid to experiment and gather feedback from your target audience to ensure that your typography resonates with them.

Conclusion

Typography is an art form that should never be underestimated in branding and design. The right font choices can enhance your brand’s messaging, create visual appeal, and evoke the desired emotions from your audience. Take the time to explore different fonts, consider their impact on your brand’s personality, and use them strategically to strengthen your brand identity and communication. With the art of typography on your side, you can elevate your brand messaging to new heights.

Need help with digital marketing efforts for your business? Pop Creative is one of the most dedicated digital marketing agencies in Miami. Call 786-477-6760 to set an appointment today!

Online vs Offline Marketing ROI Comparison

August 6, 2019 Rozanne Wilds Online Marketing, Small Business

Most small to medium sized business owners have limited financial resources to allocate to marketing. Sure, fortune 500 companies have seemingly infinite budgets for both on- and offline marketing campaigns, but that’s not how things work in the world of small business. With limited resources, marketing budgets must be spent on campaigns that deliver. ROI is at the front and center of every small business marketing choice. With that in mind, small business owners are usually interested in a comparison between online vs offline marketing ROI. Here’s what you need to know.

The Difference Between Online and Offline Marketing

The difference between online and offline marketing is quite simple, so there’s no need to explain it in detail, but just in case you’re uncertain, they can be defined as follows.

Offline marketing, also called traditional advertising is any marketing campaign or strategy that isn’t on the internet. This could include billboards and posters, as well as ads on the radio, television and in local newspapers and magazines.

Online marketing, also called digital marketing, is any form of marketing on the internet. This could include social media and Google ads, as well as content and email marketing.

The difference is simple, but measuring how ROI differs across various platforms can be more complicated. This is exactly why choosing between digital vs traditional marketing avenues can leave many business owners scratching their heads.

Measuring ROI on Marketing Campaigns

One of the benefits of online marketing vs traditional marketing is that it enables businesses to better measure the ROI from online campaigns. Tracking metrics can tell business owners how much traffic their websites are getting from search engines. As an added benefit, business owners can also see what search phrases people used to find them online.

But measuring the efficacy of campaigns can extend even further. With the right tools, some business owners even track how many website visitors are converted to customers. Not all business owners can track online conversion rates with 100% accuracy, so it’s not always entirely clear-cut. Even so, it’s easy to get feedback consisting of real, hard data from digital marketing efforts.

In contrast, measuring ROI from offline marketing can be a bit like an educated guessing game. Imagine you put up a poster. How do you know if potential customers phoning your business saw your poster, or if they got your number off the internet? In most cases, you don’t. The only way you can know for sure is by asking people who phone how they found your business, which will annoy some of your potential customers.

Measurable ≠ Better by Default

Yes, digital marketing success is easier to track, but that doesn’t necessarily mean it’s better by default.

Tracking metrics aren’t beneficial unless you use them to improve your strategy. Incidentally, that’s where digital stands head and shoulders above traditional. Data collected from digital campaigns can be used to improve them.

Too many business owners are so pleased to have accurate tracking metrics, they forget to apply their results to their marketing! Simply seeing real numbers can be deceiving, and can lead business owners to believe they’re getting a better ROI on their efforts than they actually are.

Conversely, just because you don’t know how many customers you’re getting from offline ads, doesn’t mean you aren’t getting any. For all you know, you’re benefiting more from your offline marketing than your online campaigns.

To get the best out of any marketing campaign, it’s good to have tracking metrics. Having data to analyze will show you what worked, allowing you to improve your strategy.

Online vs Offiline Marketing ROI: Where Should You Invest More?

The best marketing channels to use will differ from one business to another. Some businesses might find that SEO is the absolute best form of online marketing for them, while others might benefit more from simply handing out leaflets.

For local small to medium sized businesses, it’s important to keep the focus of online marketing on attracting a local audience. Offline marketing can also be a great way to get interest from the community.

Investing in at least some online marketing is more essential now than ever before. But establishing the right balance between online vs offline marketing will often yield the best overall results.

Local Marketing Options

When trying to market a business locally (both online and off) the focus should be on marketing to a local audience. Some of the best ways to market a business locally include:

A business website that’s optimized for local SEO
Using free local SEO services such as Google My Business and Bing Places for Business
PPC campaigns
Social media
Print media, like leaflets, posters and banners

Using a combination of different marketing channels can help to promote your business to a larger audience. Your target market will also influence what marketing channels you can benefit from most.

A Business Website and SEO

Almost any local business can benefit from having their own website. To benefit from a business website, it must be SEO optimized, as this will help to bring in organic traffic from search engines.

Optimizing for local SEO can include methods such as keyword optimization and content marketing through blogging. Another important way to optimize your business website for SEO is to ensure your website is responsive – meaning it displays well on all devices.

Local SEO Services

Making use of services like Google My Business is a great way to get customers online. A lot of internet users will only look at Google My Business profiles before choosing what company to buy from.

The great thing about a listing on Google My Business is that you can link to your own website from the platform. You can add your company contact details to your profile, giving customers an easy way to phone or email you.

PPC Marketing

PPC stands for pay per click. As the name implies, it’s a form of online marketing where your ads are displayed to an audience, but you only pay every time your ad is clicked. PPC advertising is available on various platforms, such as Google, Bing, Facebook, Twitter and Amazon.

One of the best platforms for PPC advertising is Google Adwords. Although ads on other platforms can also offer a good ROI, Adwords is the most logical place to start for most businesses. Google sees a lot of search volume. Seeing as most people who search for businesses online do so using Google, there’s a lot of potential for new customers to find you.

Print Media Marketing

Printed leaflets aren’t ideal for all businesses, but some can benefit. While people are less likely to make big buying choices based on a leaflet (think furniture, cars, houses etc.) local businesses like supermarkets and restaurants can see good ROI if advertising things like opening specials or other promotions through leaflets.

Posters are a popular means of advertising in the entertainment and leisure industry. Events like music concerts, weekend farmer’s markets and even trade shows can benefit from using posters and banners.

Not a lot of people still read local newspapers, but reading the paper is still popular among older demographics. Businesses that typically have older customers (audiologists, health care practitioners etc.) can benefit greatly from advertising promotions in the local newspaper.

Global Marketing Options

A lot of businesses can benefit from targeting a global audience, even if they operate locally. A good example is businesses involved in tourism. Other businesses operate almost exclusively online and can benefit from attracting an international client base.

Businesses looking to attract an international audience can benefit from having a business website and optimizing for SEO. Other forms of online marketing, such as social media, PPC and even email newsletters can also be beneficial.

Unlike local businesses, however, companies looking to attract customers from all over the world won’t benefit much from local print media. When targeting a global client base, it’s best to keep all your marketing accessible to potential customers the world over.

Conclusion

Online marketing is a better investment for most modern business models. When working with a limited marketing budget, it’s important to focus on online channels that are likely to yield good results.

Free options like Google My Business profiles and Facebook pages allow all local and international businesses the opportunity to get found online at no expense. When looking at paid online marketing, businesses should strongly consider getting their own website, in which case SEO is a worthwhile investment.

Although online marketing is largely taking over more traditional options, a lot of businesses can still benefit from certain forms of traditional advertising.

How to Do Online Marketing for Your Business

July 5, 2019 Rozanne Wilds Business Growth, Online Marketing, Search Engine Optimization

Online marketing is fast becoming one of the most essential marketing channels. Every business of every size – whether it be a large corporate company or a family owned shop – can benefit from online marketing. But the world of online marketing is competitive and ever-changing. Search engines are always updating their algorithms and social sites are constantly add and remove features.

With so much change, it’s difficult to know how to do online marketing for your business. Perhaps you already have an online presence that you want to boost, or perhaps your business isn’t even online yet. Whichever way it goes, it’s never too late to establish an online presence for your company and reap the rewards of your marketing efforts.

The Basics of Online Marketing

Before diving into just how to do online marketing for your business, there are a few basics terms you must know. Knowing the terms below could help you gain a better understanding of online marketing concepts while doing research to improve your strategy.

Inbound Marketing

Inbound marketing is a widely used term for a marketing strategy that involves attracting customers to your business via techniques that will help customers who already want your product or service find you. This is opposed to driving customers away with unwanted marketing material. Offering value to potential customers via your marketing materials is an important part of inbound marketing.

The opposite of inbound marketing is called interruption marketing. As the term suggests, interruption marketing techniques are unsolicited and completely unwelcomed by your audience. An example of interruption marketing a TV advert that shows during your favorite show, or a marketing phone call.

Online, interruption marketing could include ads that play while you’re trying to watch online videos, or the promotional content in your social media news feeds.

Search Engine Optimization (SEO)

As the name implies, search engine optimization is all about improving your website to help it rank in search results.

SERPs

This is a common abbreviation for search engine results pages. Ideally, you want your website to rank in the top SERPs, as most users never go further than the first results page.

Search Engine Marketing

Search engine marketing is a broader term than SEO. It’s used to describe any marketing that’s intended to help your website show on Google – regardless if you’re paying for ads, or showing up in organic search results.

Pay per click (PPC)

Also called cost per click advertising, this is a form of paid online advertising where your advert is displayed in search engine results or on social media sites. As the name suggests, you pay every time an individual clicks your advert. PPC is the most widely used form of paid online advertising. The benefit of PPC is that you only pay for results, so you can get a much better return on your investment. Alternatively, you could pay for impressions, which means you pay for every person who sees your ad. This form on paid online advertising is called cost per impression, and it’s abbreviated as CPM (You might be wondering why it isn’t abbreviated as CP.

There’s still a lot of other online marketing terms that aren’t listed above, but the terms listed here should give you a good overall understanding of online marketing concepts going forward.

Why Inbound is the Best Form of Online Marketing

If you’re a small to medium sized business trying to get real leads from your online marketing, you’ll get a much better return on investment if you opt for inbound. That’s because inbound marketing is aimed at attracting people who already show interest in your product or service. Instead of annoying your audience with disruptive ads, your customers will discover you online by searching for you.

SEO is a good example of inbound marketing. By optimizing your website for search, you can help potential customers find your business on Google. However, even paid PPC listings in SERPs can be a form of inbound marketing if done properly.

Because inbound marketing is the best place to start when establishing an online presence for your business, this post will focus of different inbound marketing techniques.

How to Do Online Marketing: What You’ll Need

Before you can start doing online marketing for your business, there are some things you’ll need. Firstly, you’ll need your own company website. A website is one of the most essential parts of your online marketing strategy.

Secondly, you’ll need to create social media accounts for your business. Even if you aren’t planning to use social media yet, it’s wise to setup your profiles to reserve your username on each platform.

Lastly, you’ll need to have enough time to invest in online marketing. While the prospect of growing your company through online marketing seems exciting, it’s not always easy. After a while, you’ll likely find you aren’t getting response you hoped for from your marketing efforts.

Don’t let this discourage you, there are literally billions of websites competing for search engine rankings. It’s unlikely that yours will shoot to the top straight away. Over time, your collective efforts should start to pay off and you’ll start reaping rewards – it just takes more time and hard work than most people anticipate.

How to Improve Your SEO

One of the best ways to get results from online marketing is through SEO. If you’re website is listed at the top of Google’s search pages, a lot of people will be able to find your business online.

What Are Keywords?

The first SEO concept you must understand is keywords. Keywords are words or phrases that people often search for. For instance, the word “love” is searched for approximately 3 350 000 times a month, making it one of the most popular Google searches. Seeing as “love” is such a popular search term, you could get a lot of traffic if you ranked high when people search the internet for this word.

However, to attract leads, you must rank for keywords that your potential customers are looking for. A dental practice must rank for searches related to dentistry, whereas a florist needs to rank for searches related to flowers. Ideally, you also want your website to show up in local searches, such as “dentist near me” or “florist in Miami”.

The phrases that you’re trying to rank for are your keywords. Try to rank think of different ideas for what people might search to find a website like yours. Think of as many different keywords as you can. You don’t have to tailor all your website content to rank only for one popular search phrase.

To get your website to rank in SERPs, you must include your target keywords in your website content. A great way to start is by including keywords in the content of your main website pages, such as your Home, About and FAQ pages, for instance.

When writing content with keywords in mind, it’s important to have a balance. You want search engines to find your content, but you don’t want to include the keyword so much that your writing becomes repetitive. Repeatedly stuffing keywords into your writing can cause search engines to penalize your website and mark your content as spam.

Starting a Business Blog

The more keywords your website can rank for, the more traffic you’ll get. If your website consists only of your main website pages, you’ll be limited as to how many different search phrases you can rank for.

Blogging is an excellent way to broaden the range of search phrases your website can rank for. Every blog post can target a different set of key phrases. This will help more people find your business online through your blog.

When blogging, it’s important to write posts that are informative. Look for common questions people ask about your industry and try to write posts to answer them.

Social Media Marketing

Social media is a great platform to help people find your business online. People use social sites to interact with their favorite brands and connect with businesses. Networking is also a major part of social media, which means a social media presence could open up business opportunities you would otherwise miss out on.

A lot of people skip Google and head straight to social sites like Facebook when searching for products and services. In this case, a proper Facebook page is what would help you get found online. Another benefit of having a business Facebook page is that it’s like your own mini website and it’s easy to setup.

Of course, you can use your social media profiles to attract attention to your business. By posting about special offers at your company and other news, you can attract traffic to your business website and make more sales.

Pay Per Click Advertising

PPC can help your website show up in relevant Google searches under the “ads” section in the results. To run a PPC campaign, you need to choose keywords you want to rank for, as well as what products or services you want to advertise. You can set your campaigns with relevant keywords in Google Adwords.

You can also set negative keywords in Adwords to avoid showing your ad in certain results. So, if you have a business that sells jerseys, but you find that people who arrive at your website search for “jersey country”, you can set a negative keyword such as “country” to avoid getting traffic from searches that aren’t related to the clothing item you sell.

The information in this post barely scratches the surface of online marketing. Learning to do online marketing will take a lot of time. Whether it be keyword research, blogging, social media marketing or PPC campaigns, there’s so much more you can learn than is mentioned in this post.

To get good online marketing results from the start, you can hire a professional online marketing company to do your marketing. Find out more about what an online marketing company can do for your business.

Top 3 Principles of a High Converting Website

February 24, 2016 Victor Gonzalez Online Marketing

Conversion is what turns your website into a business. When a viewer converts, you get them to do something you want; subscribe to an email list, click a link, buy a product. All of this seems easy enough to do, but it isn’t as simple as just having a nice looking site and frequent posts. Without the right conversion strategy, your great website and quality content can go unnoticed, leaving you wondering what you’ve done wrong. The following are three of many principles of high-converting websites, intended to steer you in the right direction, along with a how-to that you can begin implementing into your current website today.

SEO Content

The content on your site is what makes it rank in search engines and helps people find you in the first place. If you want to generate traffic that has a higher conversion potential, then you need to optimize your site’s content with SEO. This can be done in blogs, about pages, titles, meta and alt tags and of course, product descriptions. You may think you don’t need to optimize your content because you already have a lot of traffic, but if you calculate your conversion rate and discover that the majority of your viewers aren’t following through, then it’s likely that they are misclicking or your site is not designed in a way that makes it easy to find what they’re looking for.

SEO helps attract viewers who are already looking for what you have, as opposed to you trying to sell directly to random parties.

How You Can Start Today: Read up on SEO basics. This guide by Moz is a great way to familiarize yourself with how search engines work and learn how you to use keywords to maximize your site.

Conversion-minded Layout

The design of your website is everything when it comes to conversion. You need a layout that isn’t just aesthetically appealing and represents your brand’s energy, but also helps guide viwers through a conversion funnel – from homepage to checkout. The most common feature that many sites leave out is the search bar, which is vital because it allows visitors to begin engaging with your site immediately. Instead of having to click through menus, they can type in a keyword and find exactly what they’re looking for. Make sure your search bar is centered or large enough to be immediately noticed instead of wedged into one of your site’s upper corners.

Other design principles to consider are high conversion colors, calls to action and button design.

How You Can Start Today: Go to your site and take note of its design. Is the search bar easy to find? Do you have autocomplete suggestions and filters for your content to facilitate user experience? Is the content optimized for both search engines and viwers? Organize tests where unbiased parties are given an item and follow up by asking how easy it was to find that item, whether or not they’d be interested in buying the item based off the site and what factors played a role in that decision.

Psychology

Digital marketing is comprised of strategies, tips, tricks and theories, but at the end of the day, it all boils down to one thing: people. People are what make or break your business. Although your site views may be just a figure, each one of those numbers represents an actual human being. The best way to get them to convert is to provide authentic, stimulating content that appeals to their senses. Understanding various areas of psychology, such as marketing, color and even pain and pleasure is one way to imrpove your site’s overall design and increase your conversion rate

How You Can Start Today: Begin looking into the psychology behind marketing, as well as the role of color in advertising and design. Use your own mind as a case study and visit the sites of businesses you endorse; what about their pages make you want to shop there or use their services? Is it the images? The text? What emotions do they appeal to?

Conclusion

You can acquire a high converting website in a matter of weeks and start seeing results as early as a few days with the right tweaks. Your content has to be genuine and SEO-optimized and presented on a site that is both clean and easy to navigate. Behind that great design should be plenty of calls to action, buttons and imagery that appeals to the minds of your viewers on both a visual and subconscious level. This can be done by studying basic marketing and color psychology. With some research and patience, you can grow your business and boost your credibility in no time.

Ultimate Online Marketing Guide for Local Businesses: 10 Strategies to Get Your Phone Ringing

October 27, 2015 Victor Gonzalez Online Marketing

It doesn’t matter where you are, what time zone you operate in, or where your customers are located. Accessing the global market ultimately comes down to being proactive and having an all-encompassing online marketing strategy.

While accessing global markets is indeed interesting, the reality is that you have to focus on dominating your local market before you can start enacting a larger plan for growth. With this in mind, here are ten critical online marketing strategies to help you increase your local presence, while simplifying how your local customers find your business online.

1. Having a Mobile-Friendly Website

Would it surprise you to hear that online searches via smartphones and mobile devices have greatly surpassed searches by laptop, desktop or tablet? Well, it’s the reality of today’s consumer; people are more inclined to search for their favorite store, retail outlet and restaurant with the mobile device. In fact, some estimates state that individuals with smartphones use it for searches two to three times a day.

Having a mobile-friendly website is critical to reaching your mobile customers. These are the types of customers who use their smartphones to share what they like most about your products and services through social media. They immediately notify friends and family members of their new-found favorite hot-spot.

A mobile-friendly website is one that adjusts its screen size so that mobile users only need to use their thumbs to navigate the page. This functionality is critical; Google’s April, 2015 algorithm changed has been dubbed “Mobilegeddon”. Its purpose is to rank mobile-friendly websites higher in online searches.

Ultimately, your website’s screen must self-adjust while having right-sized images, fonts and well-placed links. Having a mobile-friendly website will help you reach your local market and may just position you higher in local online searches.

2. Content Focused on Hummingbird Phrases

Google is well-known for its algorithm changes and their lasting impact on a website’s PageRank. One critical change that occurred in August of 2013 was referred to as “Hummingbird”. The change was geared towards helping local businesses reach their local audience by having those businesses produce content that answers three search-based queries.

These queries included information-based queries, navigation-based queries and transaction-based queries. These are outlined in detail below.

• Information-Based Queries: Provide content that educates your customers about the types of products and services you offer. Next, have your content link directly to those landing pages on your website that best describes these products and services.

• Navigation-Based Queries: Your content should also clearly define where you are located. This includes providing your full address, telephone numbers and directions on how customers can reach you. This is as easy as using your company’s name combined with keywords and keyword-phrases that describe your products and services. When customers search online, they’ll enter the town or city they’re in and the type of products they’re searching for. If your navigation-based queries are done properly, then you are more likely to come up in online searches.

• Transaction-Based Queries: Your content should also define the types of brand-name products you sell and information about your website, in addition to information about your own brand. This content should answer how customers can purchase from you, what they can expect in terms of after-sales support and how your company services its local market.

3. Link-Building: Local Chamber of Commerce or Better Business Bureau (BBB)

Put yourself in your customer’s shoes. If you wanted to buy from a local company, but have never dealt with that particular company before, then how would you know if they were legitimate or not? Ultimately, you’d ask for references or you would simply go to your local chamber of commerce website or better business bureau website to see what, if any, reviews there were about the company.

Securing a link with either of these local institutions is invaluable. You may be able to get a link for free. However, don’t stop with your local chamber of commerce; having a link-building network with companies in your local area that offer complimentary services is a great way to build your local online presence. Contact companies in and around your town and offer to link to their website in return for them linking to yours.

4. Adopting a Low-Cost Social Media Strategy

It costs nothing to set up a company Facebook page, open a Twitter account and open a Pinterest account. In fact, social media is a zero-cost marketing solution. However, that doesn’t mean that mistakes can’t be made or that mistakes aren’t costly.

Adopting the wrong social media strategy can set you back weeks and months as you spend an inordinate amount of time trying to build a following on a social media website your customers don’t use. Therefore, make sure you work with a social media platform your customers use.

Facebook is an ideal branding solution when you’re selling to the everyday consumer. However, if your business is focused on business professionals, then LinkedIn is your best bet. Remember, stick to your business and your customers and match your social media strategy to both.

5. Taking Advantage of the Free Economy

Every customer just loves to get something for free, don’t they? Of course they do! Now, that doesn’t mean you have to give away a product or service for free and lose out on valuable profit. However, what it does mean is that you offer your local customers free downloads in the forms of e-books and whitepapers.

Take your content to the next level. Use infographics, graphs, tables, e-books and whitepapers that discuss best practices so that your customers feel like they’re getting more than just a product. These are excellent lead generation platforms because local customers will have to give you their contact details in order to secure the freebies you’re offering. Once you get those contact details, contacting them afterwards will be a much easier process.

6. Offering Live Chat on Your Website

In today’s digital age, it almost seems as if we’ve lost that all-important human touch. After all, winning new customers and business is all about building trust. Fortunately, you can build that trust by offering live chat on your website. This allows customers to interact with you in real-time by asking those questions they desperately need answered.

7. Using Videos

Unfortunately, everything you say in a video can’t be indexed by search engines. Even Google is unable to solve that issue. However, that doesn’t mean your videos can’t be found online. It simply involves you taking the time to write a detailed description of the video on whatever platform you choose.

YouTube offers a description field where you can describe what your video is about. You can include information about where your business is located, in addition to any other information about your products and services. Therefore, then next time you make a video about your company, make sure you write a keyword-focused description of about 400 to 500 words in the description box.

8. Building a Network of Like-minded Local Market Influencers

Most businesses think that having a network of important market players means they have to have some connections with the most widely-recognized CEO within their industry. However, that simply isn’t the case. Your local market has a number of well-known players, ones who have a vast following on social media and ones who are relied upon for their input.

Building your own local network is by no means impossible. It simply involves knowing where these individuals are and working with them to build a relationship. After all, they’re looking to build their reputation as well.

Every time you produce content, it’s these individuals who will help share that content with the potential prospects in your local market. They’ll help build your digital brand in a way that few mediums can match. You’ll get your name out into your local market, while creating that all-important buzz that comes from being a dominant local player.

9. Taking Part in Webcasts and Podcasts

Webcasts and podcasts are excellent resources for reaching out to your local market. These are can’t-miss opportunities where your company can showcase its expertise and reach customers who are desperately looking for insight. Better yet, within every webcast there’s a question and answer session. This is the ultimate soft sell approach, one where your customers will value your input and appreciate the time you take to answer their questions.

10. Starting Your Own Company Blog

Have you ever had something you wanted to say to your customers but didn’t know how? Better yet, did you ever want to showcase your knowledge without being seen as overbearing? If so, then starting your own company blog is the solution for you.

There are currently 4.8 billion webpages in existence. All of them are desperately trying to say something, but only those webpages that are devoted to their local market will end up reaching their local customers. Use those aforementioned keywords and keyword-phrases within your blog’s content. Combine text with vivid images, colorful infographics, eye-catching pictures and engaging video. The more time customers spend on your website, the more likely they are to call.

Finally, make sure your call-to-action (CTA) is clear, definitive and easy to understand. If you need help, then there is probably a well-recognized Miami online marketing agency that can provide guidance. Just make sure you’re able to sit down with the agency and discuss a plan suited to your needs. You need to clearly define what your business does, who you sell to and what you want to achieve in your local market. Each of these aforementioned strategies will help, but using an outside firm is often best.

5 SEO Strategies You Can Steal From Big, Successful Companies

October 14, 2015 Victor Gonzalez Online Marketing

Organic search engine optimization (SEO) is a critical part of building a business’s digital brand. It helps to position your company higher in online searches by improving your website’s PageRank. However, it only works if you’re well aware of the intricacies of organic SEO. With this in mind, here are five SEO strategies you can borrow from your biggest competitors.

1. Incorporating “Hummingbird” Phrases

Google changes its search engine algorithm daily. However, one change meant to simplify how users find companies included the Hummingbird algorithm change. Its focus is to produce content that answers search queries relating to where your company is located, what types of products and services you offer, and finally, how customers can use or purchase your product and service. A Miami online marketing agency can help structure your content around these three aforementioned Hummingbird phrases so that your local customers have a much easier time finding your business online.

2. Using the Right Social Media for the Right Customer

Having social media buttons on your website isn’t enough. Leaving it up to your customers to decide between 10, 20 or even 30 social media buttons is not a social media strategy. The biggest and best companies match their social media strategy to the types of customers they service. Make sure you clearly define who your target audience is and match your social media strategy accordingly.

3. Building a Network of Influencers

There is no benefit to organic SEO if the content you produce isn’t shared. In order to help make sharing an easier process, it’s incumbent upon you to build a network of influencers, individuals who have a substantial following on social media and ones whose reputation is well-appreciated within your market.

Those influencers don’t have to be the CEOs of your market’s biggest players. Instead, they can be individuals with substantial followers on Twitter, ones who are highly regarded for their insight. All markets have influencers and it’s your job to latch onto them so that they help get your content in front of new prospects.

4. Taking Part in Podcasts and Webcasts

The best way to be seen as a source of reliable and timely information is to take part in podcasts and webcasts. The biggest companies know that SEO is less about link-building and more about content marketing. Podcasts and webcasts are another means of getting your best content in front of new prospects.

5. Optimizing Videos

YouTube videos aren’t searchable by today’s search engines. It’s the description of the video itself that’s searchable. Unfortunately, far too many small businesses produce an engaging video only to leave the description box void of information. Make sure you optimize your videos by providing a mini-post of 300 to 400 words that thoroughly describe what your video is about.

Again, organic SEO is less about adjusting your content around keywords and or having a link-building network. Instead, it’s about marketing your content so that your company has a substantial list of followers. Your chosen Miami website design firm should be more than capable of adopting all of these aforementioned strategies.