Victor Gonzalez, Author at POP Creative

Author Archives: Victor Gonzalez

Search Engine Optimization

Google Working to put Mobile First with New Index

Posted on by Victor Gonzalez

Within the next couple of months, Google is planning to create a new mobile index that will become the primary index for responding to queries. While Google will maintain a separate index it will not be as up-to-date as this … Continue reading

Web Design

Four Ways to Make Your Website More Emotionally Engaging

Posted on by Victor Gonzalez

These days, getting a website up and running isn’t rocket science. Virtually every small business on the planet has a website. However, there is one thing most websites lack. It’s user engagement. In particular, emotional user engagement is especially lacking. … Continue reading

Online Marketing

Top 3 Principles of a High Converting Website

Posted on by Victor Gonzalez

Conversion is what turns your website into a business. When a viewer converts, you get them to do something you want; subscribe to an email list, click a link, buy a product. All of this seems easy enough to do, … Continue reading

Online Marketing

Ultimate Online Marketing Guide for Local Businesses: 10 Strategies to Get Your Phone Ringing

Posted on by Victor Gonzalez

It doesn’t matter where you are, what time zone you operate in, or where your customers are located. Accessing the global market ultimately comes down to being proactive and having an all-encompassing online marketing strategy. While accessing global markets is … Continue reading

Social Media Marketing

4 Surprising Ways to Increase Your Social Media Engagement

Posted on by Victor Gonzalez

Why do companies see social media as such an important part of building their brand? Well, when you consider just how often Google changes its algorithm, and how those changes can instantaneously drive down a website’s page views, then it’s … Continue reading

Online Marketing

5 SEO Strategies You Can Steal From Big, Successful Companies

Posted on by Victor Gonzalez

Organic search engine optimization (SEO) is a critical part of building a business’s digital brand. It helps to position your company higher in online searches by improving your website’s PageRank. However, it only works if you’re well aware of the … Continue reading

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